Serverless Architecture… what’s the point?

What is Serverless Architecture?

Serverless architecture, cloud services, cloud-native, big data, are all terms that have been thrown around over the last few years. With claims of faster speeds, better security and overall improvement in your business processes!

In simple terms, we will break down what being “serverless” means to us and, more importantly, what it means for you when you’re using serverless platforms.

Before “serverless”, there was just “server storage”, which meant that businesses and enterprises kept their files, images, videos, systems on physical servers. There were sorted in server rooms on-site at the business premise or in designated buildings near your business locations.

With serverless architecture, your assets are stored in cloud servers managed and owned by a cloud service provider such as AWS (Amazon Web Services). This allows you and your team to access your files from anywhere in the world, quickly and securely.

How does Overcast use Serverless Architecture?

The Overcast platform is built cloud-native and serverless. It consists of a number of microservices – a major differentiator in the video asset management market. Overcast is a proud member of the AWS partner network. Overcast also deploys a suite of AWS Elemental services, including MediaConvert, MediaPackage and MediaLive.

We use AWS services to:
– Transcode your content into any format you require.
– Storing your content with fast upload and download tools.
– Build our platform to be as

What are the benefits of being Serverless ?

Business Benefits

Quick deployment

Doing business in today’s constantly changing environment means that enterprises need to move fast and be agile to take advantage of opportunities as they appear. Adopting a serverless architecture streamlines the setup process and allows you to deploy new projects quickly.

Easy scalability

Serverless platforms enable businesses to quickly scale up services as demand grows as they are not limited by server capacity. At Overcast, you can store an unlimited amount of content but only pay for what you’re currently planning on using. It also means that increasing your capacity by 1TB, 5TB, 100TB is as simple as one request to our technical team!

Better user experience

User experience (UX) greatly benefits from serverless architecture. By the nature of serverless platforms, there is no distance between the different “serverless” servers. This reduces the latency between them interacting with each other. This translates to a much faster and reactive experience for the final user.

Cost Benefits

Efficiency

It’s also possible to drastically reduce infrastructure and operational costs because you don’t have to maintain and service physical servers. One of the key benefits of serverless architecture is that you don’t have to pay for idle resources, which you would if you owned the servers yourself.

Accurate resourcing

Serverless models like Overcast also allow you to monitor usage in real-time. This will enable you to tailor your use with your business requirements. This greater level of transparency will enable you to monitor your spending and improve the accuracy of budgets and resource allocation.

Environmental Benefits

If you have environmental goals on the cards, you’re in luck! The data centres are built at scale to be energy efficient to achieve optimal utilisation and temperature. This leads to fewer carbon emissions than traditional data centres.

Another drawback to traditional data centres is the constant waste of resources while the servers are idle. Serverless computing becomes a solution to this matter by running on-demand.

Bottom Line – how Serverless helps you?

  • Cost savings
  • Increased agility and instant scalability
  • Faster recall of assets
  • More reactive UI for all users

Overcast:

Overcast HQ provides a white-label, fully intuitive User Interface (UI) to allow operational staff to exploit the power of the solution and the underlying serverless cloud infrastructure.

We deliver media pipeline management solutions configured to optimise existing video tech stacks, optimise complex video workflows, and allow all stakeholders (not just editors and engineers) to manage video content. 

Our platform allows customers to collaborate, search, review & approve, transcode and therefore spend up to 90% less time managing content. We are one of the very few solution providers built post-2015 to be able to take advantage of the latest suite of cloud-native, serverless technologies.

We’d be delighted to talk you through all of this, so please feel free to reach out to our CEO Philippe Brodeur on info@overcasthq.com or click here to contact us to find out how Video Content-As-A-Service will save you time and money while increasing revenue opportunities.

Image of cloud based programming to represent the move to Serverless Architecture.
Cloud Infrastructure image to represent Serverless Architecture

How to comment and annotate in Overcast

In the below video, Stephen will go through how to comment and annotate in Overcast.

Step by step how to Comment and Annotate: 

  1. To make a comment on or add an annotation to a video or image, click the comments tab on the left.
  2. To add a comment type it into the box and it will appear on the right. You can do the same thing for annotating.
  3. If you add an annotation, it will appear on top of the image or video.
  4. For videos, if you add comments while watching the video, the comments and annotations will be timecoded.
  5. You can also use the “Cycle markers” button to cycle through the comments and annotations on the video
  6. If required, you can also download the comments in many different formats.

Check out our other tutorials below: 

If the above video doesn’t solve your problem, check if there is a solution in our General Tips section.

Or look at our other “Learn Overcast” guides available in the Learn Section.

Overcast Featured in DPP Media Supply Festival 2021

Overcast was featured in the DPP Media Supply Festival Demo Zone over the 7th and 8th of September.
We presented our demo alongside the best media providers from around the world and you can find our Media Pipeline Management demo video below:

 

Check out our Blog Posts.

Check out our New Updates.

Get in touch with us

If you are looking for a bespoke video workflow solution and want to learn more, please get in touch with Overcast CEO Philippe Brodeur — he’s always happy to talk! You can reach him on info@overcasthq.com or through the contact form on our website.

Check out our Blog Posts.

Check out our New Updates.

Zahra – a case study

The following is a brief introduction to our Zahra Case Study which can be viewed in full below.

Zahra is a full-service content agency with owned media in the Food and Parenting verticals. Their mission is to connect brands with audiences through the creation and distribution of purposeful content.

“The review and approval process within Overcast has made it a lot clearer for everyone who is working on the project: clients, videographer, our team. It’s so helpful being able to compare older to newer versions side-by-side using timecodes.” 

 Alan Breslin, Production Coordinator, Zahra Media Group.

The Challenge 

“Content was stored in multiple locations which meant that things were difficult to find. This wasted SO MUCH TIME. It made collaboration (within the team and with clients) difficult because so much time would be spent trying to transfer enormous files. 

— Gina Miltiadou, Managing Director, Zahra Media Group

We needed a space that we could use internally and have versions 1, 2, 3 — and a place for continuing versions to be easily accessed by clients. If we are in a V3 stage and they decide if we want to use something from V1, we need to be able to access it.

— Alan Breslin, Production Coordinator, Zahra Media Group.

The Solution 

Overcast was able to help them with their folder management and metadata taxonomy. Then we trained up the various teams — client services, editorial, etc. — to show them how they too could manage the content in the cloud.

The Result 

After a few weeks of adapting to the new workflows, more people have been able to become part of the video creation supply chain. Editors now get to spend more time working on what they want to work on — great content. 

Perhaps the biggest surprise has been how it has helped client relations and experiences. By getting access to centralised content, an easy-to-use interface, semantic search and a well-defined audit trail, they are also able to engage in a clearer and more productive manner.

You can read the full Zahra case study here.

You can also view our other case studies here

Godolphin – a case study

The following is a brief introduction to our Godolphin Case Study which can be viewed in full below. 

Introducing a more streamlined, user-friendly system has enabled Godolphin’s global teams to find and share content easily. Managing content is now straightforward — anyone can find the pictures and videos they need for marketing collateral, when they need it, and so much faster!

“The personal touch from Philippe, Zsolt and George in teaching us how to use the system and fixing a couple of network errors has been incredible. Their support in helping us meet Godolphin’s needs confirms that we made the right choice in Overcast.”

Alexandra Bailey, Media Manager, CPL

The Challenge: 

Having four different storage systems led to several inefficiencies, including remembering how to use each platform and where to find assets.

“We needed a really good filing system that met people’s expectations when they were searching and didn’t lead them down a massive rabbit hole.”

The Solution: 

During the planning phase, Overcast worked with Godolphin and CPL to standardise the descriptive metadata fields across the four platforms. They then introduced a unique ID system and built an ingest solution using APIs that could map all of the intelligence into a single, unified system.

The Result for Godolphin:

Time-saving: Content is ingested from around the world in real-time. 

Cost Saving: The consolidation from four separate platforms to one has reduced subscription fees, training people to use them, and overheads required.  

Security: Content is centralised in a single location so it can never go missing, and the content is accessed through a secure login. 

Revenue:  With more people being able to access more images, the plan over the coming years for Godolphin is to drive sales using more sophisticated content marketing.

You can read the full Godolphin case study here.

You can also view our other case studies here

When It Comes To Tech, Overcast’s Review & Approve is rated #1 by Swedish National Broadcaster

Overcast recently went head to head with some of the best tech companies in Europe on a tender for SVT – Sweden’s national broadcaster.

The big news is that Overcast’s tender was the only company to score 100% on the technical requirements of the tender, beating Sony and Frame.io (who came in joint second), and also ioGates, Dalet, Limecraft, Spotterfish, and Klash:

Some of the technical requirements included:

  • the use of speech to text;
  • the use different layers of metadata;
  • audit trails of user activity;
  • automatic ingest  into Avid Media Composer;
  • automatic ingest into Adobe Premiere;
  • data encryption.

🙂  We lost out on price on this occasion. The silver lining — our score shows that if you’re looking for the best tech, you have to pay a little more.

 

 

Check out our Blog Posts.

Check out our New Updates.

Overcast to Exhibit at StartUp Grind Global 2020

We’re revved and ready to go! Silicon Valley, here we come! 

StartUp Grind Global 2020

We’re delighted to have been selected from start ups all over the world to exhibit at the StartUp Grind Global Conference 2020. 10,000 people from around the globe are expected to converge on the Fox Theater Redwood City in Silicon Valley on 11th and 12th February for two days of nonstop education, inspiration, and invaluable networking.

Come and meet us!

Overcast CEO Philippe Brodeur and CTO Zsolt Lorincz will be there and would be delighted to show you how easy managing video content can be. We offer Video Content as a Service (VCaaS), which facilitates you to manage video (and other digital content) from a single platform. Our technology doesn’t require technical knowledge to use it and it will easily integrate with your existing technology. We use artificial intelligence to search video clips and our solution eliminates unnecessary duplication. The best part is you’ll get your video content to market faster and you can scale up your video strategy as ambitiously as you like.

Plan ahead

So to find out how we can save you time, money and stress managing video, why not email Philippe to arrange a meeting: philippe@overcasthq.com

€1.5m Funding for Overcast’s AI Video Platform To Make Videos More Searchable

We’re delighted at the media interest in our recent announcement that, in collaboration with Kinesense, we have been granted 1.5m Funding for Overcast, under the Irish Government’s Disruptive Technology Innovation Fund to develop VISP: Video Intelligent Search Platform. This platform will use artificial intelligence to categorise and understand content for the security and entertainment markets. The three-year collaboration is expected to create 46 jobs.

The following news articles give more details about the new technology and our plans for global expansion:

AI video platform nets €1.5m from Disruptive Technology Innovation Fund — Tech Central

“Overcast CEO Philippe Brodeur said: “The entertainment market is consolidating and there is a massive demand to make it easier to manage video content. As the company that is leading the development of solutions for all video workflows, we are delighted the Irish Government has backed us to develop a global standard for video asset management. The investment will help us to hire new people and move faster into a market under disruption.”

Tech Central

Video tech firm Overcast makes media plans — Irish Examiner

The new Video Intelligent Search Platform (Visp) will, according to Overcast chief executive Philippe Brodeur, be used by his company and Kinesense to target a €50bn global market and generate an estimated €9m of sales by 2024.

Irish Examiner

Different angles: why Overcast and Kinesense are teaming up to revamp video analysis using AI — Fora

“There’s such a volume of content that they need to be able to search it and find what they’re looking for without having to scroll through it all. There just aren’t enough man-years to be able to do that,” Philippe Brodeur, the Overcast chief executive, said.”

Fora

Look at our other News reports.

If you’d like further information, please contact Overcast CEO Philippe Brodeur on philippe@overcasthq.com

We’ve Gone To The Dark Side

Hurray! We have good news to share! We’ve been nominated for an award for best UX at the UX Awards. But enough of that. What have we got for you? Annotations! That’s what!

2 fab new features designed for you

We want to make content creation easier for you, your clients and your bosses. And by that, we mean that we want you to spend more time being creative and less time fiddling around with technical tasks.  

So, we are delighted to announce two improvements to the Overcast HQ platform.

Annotations

The ease of collaboration and feedback is one of the top benefits to users of our platform and now we’ve added a major new functionality: Annotations. 

When giving feedback to a colleague or client on a video, you can drop a pin anywhere on the screen (see image below) and type in your comment. For example, you can identify a part of the frame that is underexposed or suggest adding a logo in one corner. We didn’t invent this technology, but we’ve made it really simple to use.

Annotations done properly save you time and ultimately raise the bar on the quality of your videos.

Annotations on the Overcast video management platform

Dark UI

Our other big reveal is a UI makeover. Since edit suites almost always have a dark background, we wanted to give a choice to our users: a black or white UI. We also want to ensure the best experience for users, which can change depending on time of day or working environment. 

Dark text on a light background is more widely used for better readability and focus during the day. However, the more time spent looking at a screen, the more eye strain it can cause, so you now have the option to switch to light text and images on a dark background if you wish. You can also exercise this choice in relation to the darkness of your working environment or whether you are working after sunset.

Overcast’s new sleek dark user interface

If you’d like to stick pins in the old, clunky way of managing video, get in touch for a demo.

Overcast Shortlisted For UX Awards

Overcast HQ is delighted to announce that we have been shortlisted for the inaugural UX Awards in Ireland. We’ve been recognised in the category of UX Achievement in Productivity & Utilities.

We’re particularly delighted about this since ease of use was our key objective when building a collaborative cloud-based video management platform. Targeted specifically at businesses, the main strategy behind the architecture and UI is to make it possible for technical and more importantly non-technical business teams to carry out video creation tasks without the need to engage video editors or engineers.

Such is the success of the usability of the platform that we have integrated the Review and Approvals UI directly into Avid’s Media Central | Cloud UX solution and become a senior media partner with Amazon Web Services.

About the UX Awards

The UX Awards is a new awards programme that provides a platform from which to amplify and celebrate the UX world and the incredible contribution those in it — the designers, developers, agencies, clients, entrepreneurs and other stakeholders — make to economies and societies.

The awards ceremony will take place in the Ballsbridge Hotel, Dublin on Thursday, June 20th. Congratulations to all of the shortlisted candidates in the first ever Irish UX Awards and we look forward to seeing you at the awards ceremony next month.

About Overcast HQ Ltd.

Overcast provides powerful video management solutions that streamline how businesses review, approve and collaborate on video using Artificial Intelligence and Machine Learning. Built on Amazon Web Services and integrated with Microsoft Azure as well as Google Cloud, Overcast is available around the world and delivers enterprise security, redundancy and scale. Overcast is offered as both a SaaS video and digital asset management service or as an OEM solution that can be integrated through its RESTful API directly into a tech stack.

For further information, please contact Philippe Brodeur on +353-(0)86-834-7881 or philippe@overcasthq.com.

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