Video Content-as-a-Service: Manage Video Content Better

Managing video content

In 2018, the global Enterprise Video market size was US$3.68 billion and it is expected to reach US$10.4 billion by the end of 2025 (MarketWatch). Staggering, eh?

This continuing explosion in the popularity of video has made it a must-have tool for publishers, broadcasters, brands, creatives, agencies and, of course, video tech companies.

When teams in an organisation produce video content (and it really doesn’t matter how much), they need to be able to easily access it, re-use it, collaborate on it, and share it on various platforms in different formats. But video content is complex so existing content management systems don’t cope with it well and can be very problematic when you want to scale your operations.

Key challenges

In Gartner’s report on how to use Content-as-a-Service (CaaS), it identifies the key challenges as:

  • New channels emerge and, to support them, we create new silos of content, causing fragmentation and increasing complexity; 
  • Businesses looking to move away from monolithic architectures and large, single-vendor implementations must choose a home for their customer-facing content.

Content-as-a-Service vs DAM

These challenges may not be solvable through the digital asset management (DAM) system — in fact, your DAM may well be your biggest problem. So let’s take a look at five ways in which CaaS is fundamentally different from a DAM:

  • CaaS is in the cloud — DAM started on premise and is legacy technology;
  • CaaS provides micro-services — it’s not a monolith;
  • Easy to use — no need to be a librarian or highly trained;
  • Low cost — you only pay for what you need;
  • It’s a service — not a product. We describe Services in what they do. Whereas we describe Products by how they look.

Now here’s the techie stuff

Content-as-a-Service is the creation, management and delivery of content via a headless approach, usually, an API serving JSON, decoupled from presentation tiers. In digital commerce, this often also combines elements of PIM and WCM.

Er…thanks for that, Gartner. For those of us that don’t speak techie, could you draw us a picture?

Uses of Content-as-a-Service

  • Enhance and improve existing content channels without re-platforming. 
  • Extend content to new channels while retaining consistency and continuity. 
  • Consolidate multiple content silos into a single, cross-channel service. 
  • Deliver part of an API-oriented architectural approach for new digital initiatives.

Solve the problem

CaaS provides an emerging solution to the problem of managing video content. Some include DAM capabilities and/or video integration. We’d be delighted to explain more about how Content-as-a-Service will work with your existing DAM to help you save time and money on video management. Just click here to start the conversation.

DAM! Enterprise Video Is So Popular — Part 3

In Part 1 of this blog post series arising from the Aragon Research Globe for Enterprise Video 2019, we looked at why video is critical for a digital enterprise. In Part 2, we explored how the Netflix generation is impacting on enterprise video and we revealed the secret weapon for enterprises using video.

In this third blog post of the series, we’ll delve into the essential components of a video DAM platform.

What Do You Need In A DAM?

As the use of video in business continues to increase, enterprises need to have a growth strategy in mind in addition to fulfilling their current needs. So, they need to look for a platform that provides extensive management capabilities to streamline their process, combined with the facility to scale up video production in the future. The Aragon Research Globe for Enterprise Video 2019 identifies the following key capabilities of a DAM as essential:

1. Capture/Recording and Publishing 

  • – Ability to capture, tag, and edit a video recording 
  • – Ability to publish

2. Video Content Management/Portal 

  • – Ability to store video content and display it in different modes for users 
  • – Ability to deliver video content to multiple devices (includes transcoding) 
  • – Ability to provide delivery of video content to global locations (via content delivery network capabilities)
  • – Ability to search for content 
  • – APIs for integration

3. Live Video: Streaming and Integration 

  • – Ability to deliver a live broadcast to a large number of users 
  • – Ability to record the live broadcast for later use 
  • – The ability to connect with existing video conferencing systems for capture or for broadcast federation 

4. Content Analytics 

  • – The ability to analyze what is happening in a video, either live or after the fact 
  • – The ability to recognize people and images in a video or image 
  • – The ability to recognize sentiment of people talking in a video 

Why Use Overcast?

Overcast is specially designed for enterprises. Our streamlined process means that your team will be able to collaborate effortlessly on video. You’ll be amazed at how fast reviews and approvals are, no matter where in the world your team is. AI-powered search enables you to find whatever clips you’re looking for in the cloud-based repository. You’ll save lots of time with speedy file transfer and no-one will be tearing their hair out trying to format videos for various channels: our platform will do that for you at the click of a button. And since it’s encrypted, you can feel secure in the knowledge that your files are protected. So why not contact us today for a free trial to make your life easier and save you time and money?

DAM! Enterprise Video Is So Popular — Part 1

Enterprise video is proving to be a critical asset to the digital enterprise and is on a collision course with digital asset management — that’s one of the key findings of the Aragon Research Globe for Enterprise Video 2019. 

Video is proving its value to the enterprise in nearly every department and every use case. However, many enterprises are still struggling to make the shift. But with video use continuing to expand and more devices capable of capturing video, there’s an increased demand to manage video.

Why Video Is Critical for a Digital Enterprise

While video growth is largely organic, there’s still a need within the enterprise to have a comprehensive, measurable video strategy. An ad hoc approach just won’t cut it. In developing and implementing a video strategy, two groups of people are very important: your employees and your customers. Video can be a key tool in streamlining their respective experiences, if done strategically.

Enterprises need to evaluate their video strategy based on both customer and employee experience.

Video Powers Customer Engagement

Long gone are the days when you had to entice potential customers to your workplace in order to work your sales magic on them. Nowadays, you can convince them with a virtual video sales presentation or a webinar. But, this means enterprises need a video platform to manage this growth and deliver video to users through a variety of means. 

The Battle for Talent 

Since knowledge workers have more opportunities than ever before to work internationally, the battle to attract and retain talent is intense. But video can get employees engaged and keep them engaged — from the recruiting stage, during which videos can be used to entice candidates through what’s said about the company, to employment, during which they can learn more about the corporate culture through video. It’s also a fantastic training tool and is being leveraged by many companies to ensure consistency of learning for all of their employees, no matter where in the world the knowledge workers are based.

In Part 2 of this blog post series, we’ll explore how video DAMs facilitate global collaboration and we’ll reveal the secret weapon for enterprises who are using video.

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