The Role of Video in Digital Transformation

The role of video in digital transformation

In 2020 workplaces as we knew them experienced massive unexpected disruption. 

Enterprises found themselves faced with a need for rapid digital transformation when the pandemic necessitated employees to work remotely. Suddenly, colleagues and managers were not in the same room to share information or collaborate on team projects. 

This led to much upheaval among workforces. However, a magic pill to cure those ills was close at hand: video! 

Use cases for enterprise video

Video was already on an upward trajectory since its popularity as a social media marketing tool was skyrocketing.

But, with the acceleration of digital transformation, the use cases for enterprise video have expanded to live streaming, vlogging, webinars, video tutorials, product demonstrations, employee training, sales, recruitment, health consultations, and much more.

“Today, more than 60% of enterprises use video for most or all meetings.” — ‘Unified Communications Management and Endpoints: 2021–22’, Metrigy.

Although employees are returning to some workplaces, the use of video is now so ingrained into enterprises’ business processes that it’s here to stay. 

How to handle large video files

However, delivering so many business functions through video was not without its challenges.

Video requires a huge amount of storage, with many recordings of live video totalling gigabytes in size. Many companies initially stored these files in the same way that they stored documents and images. 

But enterprises quickly discovered that video files are large, unwieldy and expensive to store long term.

Fortunately, we’ve got the solution. Our MAX Storage service is like a BYOB (bring your own bottle) party, except that you bring your own (BYO) storage. Nifty, eh?

This allows you to keep your storage costs down, while our software helps you to manage your content. One option is to manage your workflows in the cloud or, alternatively, you can use a hybrid solution that conforms to your workflows.

Enterprise live streaming

“The video streaming market is on track to become a $124.6 billion industry by 2025.” — Grand View Research

This trajectory is not surprising considering that live streaming is proving invaluable for enterprises: product launches, announcements, follower engagement, in-house trainings, live tutorials, public events, town hall meetings, etc. But you need a high quality, simple, secure way to do it!

MAX Live Streaming is cloud-based, adaptive HD streaming, which ensures you won’t “fall off air” like traditional TV broadcasting sometimes does. 

It’s a breeze to set up and very easy for non-technically-minded employees to use. The cherry on top is that we’ll provide a network that has enterprise grade security.  So, what are you waiting for?

Get a free demo of our video management platform

Storage and streaming are just two of the powerful functions of our platform that make video creation and management easier and more cost effective for you. Click here to request a free demo of our platform to find out how your business can benefit.

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Why use video?

The popularity of video consumption continues to explode and not just for marketing or brand building purposes. Video can also be used in-house for employee training and dissemination of information — this is even more valid in the current era of enforced remote working. 

The possibilities that video offers your business are endless: connecting with your audience through live streaming, creating interactive videos to engage your followers, explainer videos/tutorials, product demonstrations, communicating with stakeholders, promotional videos, broadcasting live events, vlogging and much more.

Size matters

Video files are large — but how big is big? 

  • 1 bit (b) = only capable of storing a single binary digit: either a 1 or 0.
  • 1 byte (B) = 8 bits … about what you need to store a single character of text. 
  • 1 kilobyte (KB) = 1,024 bytes … it takes around 10 KB to store a single page of plain text.
  • 1 megabyte (MB) = 1,024 KB … the equivalent of a 400-page book.
  • 1 gigabyte (GB) = 1,024 MB … streaming Netflix Ultra HD video uses about 7 GB per hour.
  • 1 terabyte (TB) = 1,024 GB … equivalent to 500 hours worth of movies.
  • 1 petabyte (PB) = 1,024 TB … one year of CCTV video for an average police department amounts to 1.5 PB.
  • 1 exabyte (EB) = 1,024 PB … 5 EB is equivalent to all the words ever spoken by humankind.

How To Geek

So, the more videos you create, the more storage you’ll need (although you don’t need to worry about exabytes unless you are Amazon, Google or Facebook).

Max Storage

In light of these unwieldy sizes of video files, the traditional method of handling them on premise is no longer viable. So, if you want to make your teams’ video management and collaboration much more efficient, you can either manage your workflows in the cloud or use a hybrid solution that conforms to your workflows.

Benefits of Max Storage

Cost Optimisation

As we mentioned in an earlier blog post outlining Overcast MAX, Max Storage is like a BYOB (bring your own bottle) party. BYO Storage means you keep your unique account with AWS and our software will help you to manage your content! 

Our hybrid solutions will sync with your on-premise servers: you can automatically upload your content to your account and be guaranteed secure cloud workflows.

Intelligent tiering also allows you optimise your costs based on your user actual activities, so you’ll save oodles of spondoolicks!

Metadata Enrichment

Artificial intelligence is the new sliced bread…although you can’t put chocolate spread on it! 

But you can benefit from AI functions such as Transcribe and Image Recognition to add metadata — this will ensure you can search your content quickly and accurately using time-based parameters.

Future-proofed content

Technology is changing so fast these days that it’s hard to keep up and even harder to future-proof your content. But Max Storage is on the case. We will store your originals and create proxies that can be viewed on any device. 

No problem with codecs either: your content will be available over any network.

Get in touch

If you have any questions about storage, live streaming or any of the Overcast MAX solutions, please do get in touch. Philippe would be happy to chat through your video collaboration and management needs — you can reach him on info@overcasthq.com or you can click here to contact us.

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