Why Video Marketing?
Marketing has always been a core element of business success and it continues to evolve as social media expands with new social platforms being added to the mix.
Why Video Marketing?
Marketing has always been a core element of business success and it continues to evolve as social media expands with new social platforms being added to the mix.
The Rise of the Creator Economy
There was a time when the phrase “Lights, Camera, Action” was only heard within the exclusive walls of Hollywood studios. Not so these days!
The past two decades have seen the rise of the Creator Economy…the lowering of technological barriers facilitates anyone to generate an income through delivering content to an audience.
Social media enables access to audiences without the need to go through a broadcaster or publisher.
But creators need access to technological tools to streamline the process of making fab content.
How Enterprises Are Creating Video More Easily
There’s no denying the domination of video with more than two billion monthly active users on YouTube and one billion on TikTok.
In our last post, we looked at trends in the acceleration of video management technology, which is driven by factors such as remote working, the ever-increasing demand for streaming content, and the rise of video content creators.
However, the ‘players’ — streamers, creators, and enterprises — have had to face the reality that the old way of working with video simply isn’t viable any more.