Enterprise Video Strategy: Scaling and Expanding

Enterprise video strategy: scaling up virtual events 

Live streaming became one of the most popular uses of video during the pandemic as enterprises needed to communicate with external stakeholders and also employees who were working from home. 

In 2022 the popularity of this form of mass communication is not waning at all. In fact, the use cases for enterprises are expanding beyond town halls, product launches and Q&As into more complex external events. The Aragon Research GlobeTM for Enterprise Video, 2022 notes that these need a more advanced workflow, the incorporation of multiple tracks and sponsor areas.

While many event tools do not have integration with enterprise video platforms, Overcast’s MAX Live Streaming has all of the functionality you need and is cloud based so you can scale up to your heart’s content.

Video podcasting on the increase

“Wherever you get your podcasts” is one of the most repeated phrases in media today. In 2022 there are around 2 million active podcasts worldwide (Insider Intelligence) and projections show that by 2028 podcasting will be a $94.88 billion industry (FounderJar).

Therefore, it’s no surprise that video podcasting is on the increase. Use cases include communicating with customers, marketing, sales, and training.

It builds on all of the benefits of audio podcasting (building a community around your brand, regularity of broadcasting, topic-based content). Video forms a more personal connection since viewers can see your face. With YouTube ranking as one of the top social platforms while Facebook adopts a video-first approach, video content enables you to reach a wider audience. 

Enterprises that broadcast video podcasts build up a large library of video files: they need to be able (and facilitate their followers) to search this content quickly and intuitively. 

Overcast’s Max Recognition is the solution. It uses AI and machine learning to identify people, places, events and things in videos and images. 

Scale up your enterprise video ambitions

Aragon Research concludes that, in many cases, video content management and digital asset management (DAM) are overlapping technologies. 

We would be delighted to show you how this tech marriage is the key to an effective enterprise video strategy. Click here to contact us. 

Image Recognition: Artificial Intelligence Is The Secret Sauce

Overcast MAX #4: Max Recognition

AI image recognition is one of the new-fangled terms being bandied around. So, what does it mean and what can it do for you?

In today’s media landscape, there’s a vast volume of unstructured content that organisations are trying to manage. Let’s face it, we’ve all been there: spending hours searching through content for an outstanding soundbite or a stunning shot that we know we filmed but, alas, it eludes us. 

Max Recognition

[Drum roll, please] Ladies and gentlemen, welcome Max Recognition. Not only will it save you time, it will also rescue you from frustration. 

Max Recognition uses the latest AI (artificial intelligence) and Machine Learning to identify people, objects, places, and events in videos and images. It’s like magic! Take a bow, Max!

Image recognition case studies

TV Broadcasters

Television broadcasters, by their nature, create huge amounts of content. But they are subject to strict broadcasting guidelines in relation to sensitive content. 

The traditional method of identifying such content was for people to painstakingly view hours and hours of tapes. But now, broadcasters can save hundreds if not thousands of hours a year by automating this moderation of inappropriate content using image recognition. 

Online marketplaces

An online marketplace is a website or mobile application that connects buyers and sellers. Its success depends on adeptly assessing the suitability or compatibility of those traders in order to match them up. 

For example, an influencer marketplace could use object and scene detection to segment its influencers based on what media they publish alongside their social media posts.

Benefits of Max Recognition

Automation

The great news is that you don’t have to input anything manually. That’s because your content is automatically identifiable and searchable.

Multiple use cases

Max Recognition empowers you to find what you need quickly and accurately; for example, identifying a celebrity, providing health analysis, finding sensitive data, enriching metadata or accessing events.

Big Data accessibility

We’re all creating and amassing a lot more content that is possible to consume. As a result, we’re building up archives of material. Max Recognition allows you to log and manage your archive effectively.

Get in touch

Image recognition is one of nine Overcast MAX products that facilitate easy video collaboration. If you’d like to learn more about this fantastic suite of solutions, please contact Philippe on info@overcasthq.com or click here to get in touch

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