Overcast MAX #1: Max Live Streaming
“The video streaming market is on track to become a $124.6 billion industry by 2025.”— Grand View Research
There’s no doubting the burgeoning popularity of live streaming. The wide-ranging benefits to business who use it include:
- access to a wider audience, unlimited by geographical or size constraints;
- direct communication with customers and potential clients;
- lower costs than running a real world event or traditional broadcast platforms;
- viewers can access your live stream on any device, on the go;
- the opportunity to grow your community;
- involve viewers through live interaction;
- the opportunity to cross-promote your social channels;
- repurpose the content by sharing clips from the live stream afterwards;
- take advantage of the SEO benefits of YouTube;
- use analytics to evaluate the success of your live event.
In our previous blog post, we gave an overview of MAX, our suite of next-generation cloud applications for production, collaboration, storage and distribution that makes remote video collaboration effortless.
Max Live Streaming
You don’t need to be in the media and entertainment industries to grow your business through live streaming. It can be used for in-house trainings, public events, town hall meetings, etc. — in fact, anything you can think of. But you need a simple, high quality, secure way to do it: say hello to Max Live Streaming.
If you’ve tried live streaming before, you may have experienced low quality streaming due to limitations in the available bandwidth — it’s a common problem with free services. No such worries with Max Live Streaming!
It’s cloud-based adaptive HD streaming, so you are guaranteed a high quality result. You’ll never run out of bandwidth, which means you can be confident about being able to deliver the content to your audience the way you want to.
If you find that streaming is benefiting your business, you can easily scale up your live stream strategy — with no limits!
It’s quick and easy to set up; and once that’s done you can bring non-tech employees into the workflow and let them manage the content. If you’d like to create a channel, it’s as simple as dragging and dropping content.
We provide you with a network that has enterprise grade security. But while secure live streaming used to be prohibitively expensive, now your event can make money and you can re-invest it in your business.
Max Live Streaming is so easy that you can get up and running in seconds. What are you waiting for?
What else have we got?
In our next post, we’ll explore where to store and archive all those large video files and how to manage them effectively with Max Storage.
Get in touch
If you have any questions about live streaming, please do get in touch. Our email address is email@example.com or you can click here to get in touch. Ask for Philippe. He’s always good for a chat!
Remote working: the challenges for video production
It’s been a long year of working from home and that doesn’t look likely to change any time soon. Since the unexpected and abrupt transition to remote working was thrust upon us, we have all had to adapt our work practices.
In the first part of this blog post, we looked at how video production and remote working can be easy bedfellows by using a cloud-based platform to facilitate efficient collaboration, simplify tasks through automation and speed up reviews and approvals. Now, let’s take a whistle-stop tour through other key considerations.
Make metadata work for you — not the other way around
Automating processes and getting content to market is all fine provided that you can find the content in the first place.
Using AI it is now possible to automate audio-to-text and do basic image recognition. That creates really rich metadata sets that ultimately become searchable…to the frame.
Gone are the days when you had to scroll or scrub through long videos to find what you were looking for — it’s all automated now.
Speed to market is essential
Getting videos to market — and that means on multiple platforms in multiple formats — needs to be fast.
Broadcasters, agencies, publishers and brands don’t have time to manually distribute content anymore: they need to automate it and people throughout the organisation need to be able to manage the content.
A cloud-native Video Content-as-a-Service platform such as Overcast makes this collective responsibility effortless.
Security is of paramount importance
When all of a company’s employees are working from the same building, it’s a straightforward task for the IT department to ensure the security of data and content. But the new remote working landscape presents challenges.
Overcast is partnered with AWS and Signiant — thus it provides a secure environment in which your digital assets are protected.
So, with remote working looking like the new normal in this vastly abnormal era, you can make your video production process smooth, easy, efficient, cost effective and scalable.
What are the long-term benefits?
Streamlined workflows such as the ones described in this two-part blog post were already available before the pandemic but the new normal has accelerated the widespread move to cloud-based collaboration.
The long-term advantage for enterprises is that they will be; more agile, have greater scalability and be future-proofed.
While many people are craving the social interaction and creative collaboration that is sparked in a shared workspace; the technological and economic benefits to companies of remote workflows means it’s likely that the future will involve some form of hybrid.