Hard Drives Akimbo…So Last Decade!

Choose the right platform to move from hard drives to a cloud-based platform

“83% of marketers said they’d create more video content if there were no obstacles like time,
resources and budget.”
— Buffer

The good news — no, the great news! — is that the right platform will save you time and money, and will optimise your use of available resources, including the sweat of your hardworking team. 

Drowning in a deluge of drives

So why is large-scale video so difficult to manage? The primary problem is that there can be too many silos of media or disconnected systems that don’t work together: hard drives akimbo with your video files spread out between them. This makes it very difficult to find clips and requires multiple tools to manage your video, which results in slow management of assets, duplication of tasks and a complicated workflow.

In this scenario, it’s also difficult to track asset use: where they’re used, who is using them, and how frequently they are used. 

Ladies and Gentlemen, please give it up for…

…an all-singing, all-dancing video management platform, one that:

  • facilitates easy collaboration;
  • allows you to add and edit captions without having to type them out;
  • allows you to find the clip that you need by searching images  and text in your videos;
  • logs all actions so that you can measure everything;
  • propagates changes to a source asset to all the derivative variants; and
  • creates multiple renditions of an asset in different formats for distribution.
To use or not to use?

An additional challenge, which can prove tricky, is licensing content — it can also be expensive if you accidentally breach usage rights because you didn’t know the licensing terms for a certain clip. With so many video assets, how do you keep track of the license for each one of them? A crucial component of your chosen platform is the facility to attach licensing details to every asset so that no matter who uses it, you won’t be exposed to astronomical fees.

“26% of businesses create video content daily — creating more videos more often is the goal” — Forbes.

Backstage brilliance = a seamless performance

Time is of the essence for busy teams and they justifiably expect an efficient, effortless video experience. They need a streamlined platform that’s easy to use, automates tasks, has expert support and is accessible everywhere on any device.

By using a platform that replaces dozens of other tools, you can put your customer at the centre of the production matrix with all services — social media, corporate communications, training, safety, recruitment and advertising — targeted at customer success.

In our next post we will look at how to distribute to lots of different platforms in various formats without a degree in transcoding.

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We’re going to Vegas, baby!

Overcast will be demonstrating their video collaboration platform at NAB Show 2019 and Avid Connect 2019 both in Las Vegas in April.

Wow!! Streaming TV Viewing Grows 165% In Q4 2018

Global adoption of streaming TV accelerated with viewing hours up 89% year-over-year, and up 165% in Q4 as compared to Q4 2017. But there was a 7% increase in abandonment across all content worldwide in a year that saw the convergence of heightened viewer expectations and waning patience. That’s according to the State of the Streaming TV Industry 2018 from Conviva.

Creating Content: Personalization Versus Speed

Digital technology has revolutionised the film and video production industries, confining celluloid to a handful of highly-funded Hollywood movies. But more importantly for the business sector, it has democratized video production: now it’s as common for enterprises to make videos as it is for film studios to make movies. However, this is not just the video age, it’s also the era of personalization. But it takes brands, on average, 12 days to get a single piece of content to market.

Stacking Up On SaaS

The digital age has introduced lots of new lingo: tweep, instagramming, fintech, etc. SaaS is one of the fancy new words, but what does it really mean for you and your business? The acronym SaaS stands for Software as a Service, which means subscribing to a cloud-based solution. It facilitates teams to work and collaborate anywhere in the world where they have an internet connection.

The Battle for Eyeballs

Video streaming is booming. When it comes to SVoD, most people think of Netflix. But in recent years Amazon has laid down the gauntlet with its own Prime Instant Video service. Amazon’s ‘Best of Prime’ list for 2018 spotlights what consumers shopped for, watched, listened to, read and played in the last year. The top show they watched on Amazon was ‘The Marvelous Mrs. Maisel’.

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