Remote working: the challenges for video production
It’s been a long year of working from home and that doesn’t look likely to change any time soon. Since the unexpected and abrupt transition to remote working was thrust upon us, we have all had to adapt our work practices.
In the first part of this blog post, we looked at how video production and remote working can be easy bedfellows by using a cloud-based platform to facilitate efficient collaboration, simplify tasks through automation and speed up reviews and approvals.Now, let’s take a whistle-stop tour through other key considerations.
Make metadata work for you — not the other way around
Automating processes and getting content to market is all fine provided that you can find the content in the first place.
Using AI it is now possible to automate audio-to-text and do basic image recognition. That creates really rich metadata sets that ultimately become searchable…to the frame.
Gone are the days when you had to scroll or scrub through long videos to find what you were looking for — it’s all automated now.
Speed to market is essential
Getting videos to market — and that means on multiple platforms in multiple formats — needs to be fast.
Broadcasters, agencies, publishers and brands don’t have time to manually distribute content anymore: they need to automate it and people throughout the organisation need to be able to manage the content.
When all of a company’s employees are working from the same building, it’s a straightforward task for the IT department to ensure the security of data and content. But the new remote working landscape presents challenges.
Overcast is partnered with AWS and Signiant — thus it provides a secure environment in which your digital assets are protected.
So, with remote working looking like the new normal in this vastly abnormal era, you can make your video production process smooth, easy, efficient, cost effective and scalable.
What are the long-term benefits?
Streamlined workflows such as the ones described in this two-part blog post were already available before the pandemic but the new normal has accelerated the widespread move to cloud-based collaboration.
The long-term advantage for enterprises is that they will be; more agile, have greater scalability and be future-proofed.
While many people are craving the social interaction and creative collaboration that is sparked in a shared workspace; the technological and economic benefits to companies of remote workflows means it’s likely that the future will involve some form of hybrid.
Size matters. And when it comes to video file sizes — things are just getting bigger.
Over the last decade, we’ve graduated from standard definition to high definition, 2K, 4K and now 8K. Combine that with image enhancement technologies and we are talking about file sizes ballooning.
The media and entertainment industries are driving the changes, hoping that the better quality will drive more viewership and lead to more revenue. But it’s not just the M&E industries that are chasing higher quality; businesses and brands are jumping on the bandwagon too. So just what are the implications for businesses?
Do video file sizes matter?
Size certainly does matter if you find you don’t have enough storage space for your large video files and it takes absolutely ages to transfer or share it with stakeholders or collaborators. This will slow down your production workflow and delay time to market. A recent Adobe survey revealed it takes brands on average 27 hours to create a single piece of long form content such as video and it takes companies on average 12 days to take a single piece of content to market. We think this is crazy!
How big is Big Video?
So let’s break down the problem: how big is Big Video? 1 hour of 4K (cinema resolution) video shot for a 30-second TV ad is equal to 300GB — that’s larger than the hard drive storage on an average computer! The next step up from that is 8K, which is 16 times bigger than HD (high definition) video. The graphic below by Signiant shows that one hour of 8K RedCode Raw 75 amounts to 7.29 TB (terabytes). That’s 121.5 GB per minute for raw 8K.
It’s not just the resolution either. There are also other factors which drive larger file sizes, in particular, image enhancement technologies such as Wide Colour Gamut (WCG), improved colour depth, and High Dynamic Range (HDR) — which, in simple terms, means the whites are brighter and the blacks are darker.
So what’s the solution?
Even if you’re not working with 4K or 8K files, if you are producing a lot of videos, you will need a workflow that can store your large files and allow your team to collaborate on them efficiently and effectively. The cloud is the obvious frontrunner by a mile. Overcast HQ is a cloud platform built on Amazon Web Services (AWS) using the most advanced technologies for automating video processes and making it possible to send and share large video files quickly. It’s simply changing the way media content is managed. You can request a demo by clicking here.
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