“Video content management via a portal interface is a strategic imperative.” — Aragon Research Globe for Enterprise Video, 2022
Strategically managing video content
If you create video content, you need to be strategic about managing video content!
The use cases for enterprise video are continuing to expand: marketing, sales, product demos, how-to videos, training, customer support, town halls, live streaming of events, to name but a few.
In a bygone era when video teams worked in the same office, managing the creation, production and distribution of video projects was reasonably doable. Not without challenges, though!
Remember the days of searching through hard drives looking for a clip you know you filmed but seems to have disappeared? Or couriering tapes to get clients/stakeholders to review draft edits, then waiting days for approval? Or ploughing through tapes to identify shots with a particular item (e.g. a bus) in them? Or transcribing the voiceover by hand in order to create subtitles?
Thankfully, you never have to endure those stresses again!
Video Content-as-a-Service (VCaaS) facilitates you to manage all of your video content from a single cloud-based platform.
It automates mundane tasks (such as transcription) and uses AI and Machine Learning to quickly search your video clips for specific objects, people, places, and events.
It also transcodes videos into your preferred format for distribution to different devices in whatever quality you need. It’s so easy that even the least technical person on your team can do this!
How Video Content-as-a-Service benefits enterprises
Video Content-as-a-Service costs less than the traditional way of managing video content. It requires less time to get content to market. And it increases revenue opportunities.
“Enterprises need to make video content management a priority and make it part of their vendor selection process.” — Aragon Research Globe for Enterprise Video, 2022
Give it a try
We would be delighted to give you a free demo of our platform so that you can see how much it would benefit your video content.
Remote working: the challenges for video production
It’s been a long year of working from home and that doesn’t look likely to change any time soon. Since the unexpected and abrupt transition to remote working was thrust upon us, we have all had to adapt our work practices.
In the first part of this blog post, we looked at how video production and remote working can be easy bedfellows by using a cloud-based platform to facilitate efficient collaboration, simplify tasks through automation and speed up reviews and approvals. Now, let’s take a whistle-stop tour through other key considerations.
Make metadata work for you — not the other way around
Automating processes and getting content to market is all fine provided that you can find the content in the first place.
Using AI it is now possible to automate audio-to-text and do basic image recognition. That creates really rich metadata sets that ultimately become searchable…to the frame.
Gone are the days when you had to scroll or scrub through long videos to find what you were looking for — it’s all automated now.
Speed to market is essential
Getting videos to market — and that means on multiple platforms in multiple formats — needs to be fast.
Broadcasters, agencies, publishers and brands don’t have time to manually distribute content anymore: they need to automate it and people throughout the organisation need to be able to manage the content.
A cloud-native Video Content-as-a-Service platform such as Overcast makes this collective responsibility effortless.
Security is of paramount importance
When all of a company’s employees are working from the same building, it’s a straightforward task for the IT department to ensure the security of data and content. But the new remote working landscape presents challenges.
Overcast is partnered with AWS and Signiant — thus it provides a secure environment in which your digital assets are protected.
So, with remote working looking like the new normal in this vastly abnormal era, you can make your video production process smooth, easy, efficient, cost effective and scalable.
What are the long-term benefits?
Streamlined workflows such as the ones described in this two-part blog post were already available before the pandemic but the new normal has accelerated the widespread move to cloud-based collaboration.
The long-term advantage for enterprises is that they will be; more agile, have greater scalability and be future-proofed.
While many people are craving the social interaction and creative collaboration that is sparked in a shared workspace; the technological and economic benefits to companies of remote workflows means it’s likely that the future will involve some form of hybrid.