Overcast Selected for MovieLabs’ 2030 Vision Showcase

We are absolutely thrilled to announce that MovieLabs (Motion Picture Laboratories, Inc.) has selected Overcast to present a case study at its 2030 Vision Showcase!

MovieLabs’ 2030 Vision Showcase Program

The 2030 Showcase Program recognises organisations in the Media & Entertainment industry that are applying emerging cloud and production technologies in accordance with MovieLabs’ 2030 Vision Principles.

“These companies are advancing the industry and reinventing the media creation ecosystem and, in the process, helping realise the MovieLabs 2030 Vision’s goals of enhanced efficiency and interoperability.”

— MovieLabs

Principles of MovieLabs’ 2030 Vision 

In July 2022, MovieLabs made a call for case studies that demonstrated one or more of the 10 Principles of its 2030 Vision.

“We were overwhelmed by excellent submissions from across the media industry. We narrowed them down to 10 initial case studies that we will be publishing on our website later this year. These use cases demonstrate parts of the 2030 Vision that can be implemented today and should be a reference for others that are looking for guidance and approaches that can deliver today on the benefits envisioned in the 2030 Vision.”

— MovieLabs

Today, we discovered that our submission was one of the chosen few!

As part of its 2030 Showcase program, MovieLabs will highlight Overcast’s case study of its Live and OnDemand cloud based workflows for Britain’s Royal Opera House.

They judged that our case study clearly demonstrates two of the core Principles of their 2030 Vision: cloud-based workflows and propagation of privileges publishing media through a workflow (instead of moving assets).

Read the Royal Opera House Case Study

We are glad to present our Royal Opera House Case Study. Read it here.

Who else is participating in the 2030 Vision Showcase?

Overcast is in good company: the other organisations with selected cases studies are Accenture, Amazon Web Services, Dreamworks Animation, Microsoft, Prime Focus Technologies, ProductionPro, Skywalker Sound, Sony Pictures/Sony Ci and Disney Studios Content. Congratulations to all!

Meet us at IBC 2022

This announcement is very timely because Overcast CEO Philippe Brodeur will be at the IBC Show 2022 in Amsterdam from 9th to 12th September. It’s the ideal opportunity for you to learn about our full-stack video asset management platform. Just click here to book a meeting with Philippe to discover how Overcast can automate your workflow and simplify your work!

End-To-End: What Does It Mean and Why Do So Many Media Organisations Claim To Do It?

It used to be when you went to a broadcasters’ conference like IBC or NAB you would meet vendors who sold cameras, graphics, encoders, transmission systems and even satellites. But that has all changed since video started migrating to the cloud.

As the use of video becomes ubiquitous, so too does the creation of video tech solutions to help you create videos efficiently and distribute them. But a quick walk around IBC this year and it’s clear that the messaging is anything but clear.

The IBC Show in Amsterdam is a global media, entertainment and technology trade event — one of the biggest in the world with more than 60,000 attendees. When we were there (as a select partner on the AWS stand), we almost got confused ourselves.

Okay, so this company “delivers” your video to your audience — straightforward, right?:

Oh, but, so does this one:

And this one, but in 4K:

This one is smart or so it says. But it’s actually a satellite company:

Here’s another one who’ll deliver:

Isn’t this delivery without using the word “delivery”?:

Whew! “Delivery” is back. We thought we’d lost it:

Well, at least this one’s different:

But what does this company actually do?

Answers on a tweetcard, please, to @Overcast_HQ

AWS To Showcase AI and ML With Overcast At IBC 2019

IBC 2019 is only a few weeks away and we are delighted to be attending as part of the Amazon Partner Network. Yes, that’s right, we’ll be on AWS booth 5.C80 from 13–17 September in Amsterdam. Click here to read an AWS blog post about the technological advances in video creation and distribution they will be showcasing.

Artificial intelligence and machine learning are changing video workflows. Two of the key innovations that we’ll be highlighting with AWS are: 

  • — Searching video clips for objects, colours, settings, events, words, sounds and facial recognition;
  • — Automating transcription and translation to generate captions, subtitles, and audio in multiple languages for live and on-demand streams.

Why not find out from our CEO Philippe Brodeur at IBC how to make video collaboration effortless? Click here to schedule a meeting.

IBC 2019, Here We Come — Hand In Hand With AWS!

Overcast and AWS

We can’t wait for the IBC 2019 Show (13–17 Sept) this year, particularly because we’ve been chosen by AWS (Amazon Web Services) to exhibit in their booth. It’s the second time this year they’ve picked us: we were also on their booth at NAB 2019 in Las Vegas in April.

Our video platform will benefit your business in so many ways:

Benefits of using Overcast HQ's video collaboration platform

We’d be delighted to show you a demo of our software at IBC: Booth 5.C80. Call by anytime!

Overcast and AVID

We established another exciting partnership this year. Our Collaboration, Review and Approval application has been directly incorporated into Avid’s Media Central | Cloud UX platform. At IBC, you can see a demo of this software at the Avid booth: 7.B55

Free breakfast tickets

You can also see our demo — and enjoy a free breakfast —  during an exclusive Avid event at IBC 2019 on Saturday 14th September. We have 25 tickets to give away for this event, which is also a great networking opportunity. Places are limited so click here to guarantee your place.

See you at IBC 2019!

IBC 2019— the global media, entertainment and technology show — will take place from 13–17 September in Amsterdam. In 2018, it attracted more than 55,000 attendees from 150 countries around the world.

Overcast CEO Philippe Brodeur would be delighted to meet you at IBC —  just click here to find out how to make video collaboration effortless and cost effective.

See you in Amsterdam!

Overcast Selected for AWS Booth At IBC 2019

Overcast and AWS

Overcast HQ is delighted to announce that we have been selected by AWS (Amazon Web Services) to exhibit in their booth at IBC 2019, which will take place from 13th to 17th September in Amsterdam. 

This is the second time this year the AWS team has selected us to exhibit alongside them. In April AWS chose Overcast HQ from technology companies worldwide as only one of 12 key tech enterprises to be on the AWS booth at NAB 2019 in Las Vegas. 

Overcast HQ CEO Philippe Brodeur and CTO Zsolt Lorincz at NAB 2019

Overcast and AVID

It’s been a very exciting year so far in another way. We also attended Avid Connect 2019 in Las Vegas, where we initiated collaborations with some high profile Hollywood clients. Our Collaboration, Review and Approval application is now directly incorporated into Avid’s Media Central | Cloud UX platform.

Overcast HQ CEO Philippe Brodeur and CTO Zsolt Lorincz at Avid Connect 2019

About the IBC Show

IBC is a global media, entertainment and technology show. In 2018 it attracted more than 55,000 attendees from 150 countries around the world. This year’s speakers include former CEO of Warner Bros Claire Hungate, Head of YouTube EMEA Cécile Frot-Coutaz, and Director General of Irish broadcaster RTÉ Dee Forbes.

About Overcast HQ Ltd.

Overcast provides powerful video management solutions that streamline how businesses review, approve and collaborate on video using Artificial Intelligence and Machine Learning. Built on Amazon Web Services and integrated with Microsoft Azure as well as Google Cloud, Overcast is available around the world and delivers enterprise security, redundancy and scale. Overcast is offered as both a SaaS video and digital asset management service or as an OEM solution that can be integrated through its RESTful API directly into a tech stack.

For further information or to arrange a meeting at IBC 2019, please email Overcast CEO Philippe Brodeur: philippe@overcasthq.com

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Get Your Head Out Of The Cloud And Your Video Files Into It

Size matters. And when it comes to video file sizes — things are just getting bigger.

Over the last decade, we’ve graduated from standard definition to high definition, 2K, 4K and now 8K. Combine that with image enhancement technologies and we are talking about file sizes ballooning. 

The media and entertainment industries are driving the changes, hoping that the better quality will drive more viewership and lead to more revenue. But it’s not just the M&E industries that are chasing higher quality; businesses and brands are jumping on the bandwagon too. So just what are the implications for businesses?

Do video file sizes matter?

Size certainly does matter if you find you don’t have enough storage space for your large video files and it takes absolutely ages to transfer or share it with stakeholders or collaborators. This will slow down your production workflow and delay time to market. A recent Adobe survey revealed it takes brands on average 27 hours to create a single piece of long form content such as video and it takes companies on average 12 days to take a single piece of content to market. We think this is crazy!

How big is Big Video?

So let’s break down the problem: how big is Big Video? 1 hour of 4K (cinema resolution) video shot for a 30-second TV ad is equal to 300GB — that’s larger than the hard drive storage on an average computer! The next step up from that is 8K, which is 16 times bigger than HD (high definition) video. The graphic below by Signiant shows that one hour of 8K RedCode Raw 75 amounts to 7.29 TB (terabytes). That’s 121.5 GB per minute for raw 8K.

It’s not just the resolution either. There are also other factors which drive larger file sizes, in particular, image enhancement technologies such as Wide Colour Gamut (WCG), improved colour depth, and High Dynamic Range (HDR) — which, in simple terms, means the whites are brighter and the blacks are darker.

So what’s the solution?

Even if you’re not working with 4K or 8K files, if you are producing a lot of videos, you will need a workflow that can store your large files and allow your team to collaborate on them efficiently and effectively. The cloud is the obvious frontrunner by a mile. Overcast HQ is a cloud platform built on Amazon Web Services (AWS) using the most advanced technologies for automating video processes and making it possible to send and share large video files quickly. It’s simply changing the way media content is managed. You can request a demo by clicking here.

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