Why Video Marketing?
Marketing has always been a core element of business success and it continues to evolve as social media expands with new social platforms being added to the mix.
Why Video Marketing?
Marketing has always been a core element of business success and it continues to evolve as social media expands with new social platforms being added to the mix.
The Rise of the Creator Economy
There was a time when the phrase “Lights, Camera, Action” was only heard within the exclusive walls of Hollywood studios. Not so these days!
The past two decades have seen the rise of the Creator Economy…the lowering of technological barriers facilitates anyone to generate an income through delivering content to an audience.
Social media enables access to audiences without the need to go through a broadcaster or publisher.
But creators need access to technological tools to streamline the process of making fab content.
Overcast Panel for Adobe Premiere Pro is now available!
We are delighted to say that we have just released the Overcast Panel for Adobe Premiere Pro – the perfect tool for editors working from REMOTE locations. The panel
Overcast Panel for Adobe Premiere Pro is now available! Read more
Creating Content: Personalization Versus Speed
Digital technology has revolutionised the film and video production industries, confining celluloid to a handful of highly-funded Hollywood movies. But more importantly for the business sector, it has democratized video production: now it’s as common for enterprises to make videos as it is for film studios to make movies. However, this is not just the video age, it’s also the era of personalization. But it takes brands, on average, 12 days to get a single piece of content to market.