8. Digital transformation is about embracing video
By 2021, 90% of global organisations will rely on system integrators, agencies and channel partners to design, build and implement their digital strategies. Currently, less than 1% of eCommerce sites are video enabled whereas virtually all social is now video.
Video is being used by organisations for everything from Marketing to HR, Product, Corporate Communications, Training and much more. It is no longer the roll of the IT department or, if you are lucky, the audio-visual department to manage video content. Everyone who operates a PC, laptop or Mac is now expected to manage video just as they would images or word documents.