The Role of Video in Digital Transformation

The role of video in digital transformation

In 2020 workplaces as we knew them experienced massive unexpected disruption. 

Enterprises found themselves faced with a need for rapid digital transformation when the pandemic necessitated employees to work remotely. Suddenly, colleagues and managers were not in the same room to share information or collaborate on team projects. 

This led to much upheaval among workforces. However, a magic pill to cure those ills was close at hand: video! 

Use cases for enterprise video

Video was already on an upward trajectory since its popularity as a social media marketing tool was skyrocketing.

But, with the acceleration of digital transformation, the use cases for enterprise video have expanded to live streaming, vlogging, webinars, video tutorials, product demonstrations, employee training, sales, recruitment, health consultations, and much more.

“Today, more than 60% of enterprises use video for most or all meetings.” — ‘Unified Communications Management and Endpoints: 2021–22’, Metrigy.

Although employees are returning to some workplaces, the use of video is now so ingrained into enterprises’ business processes that it’s here to stay. 

How to handle large video files

However, delivering so many business functions through video was not without its challenges.

Video requires a huge amount of storage, with many recordings of live video totalling gigabytes in size. Many companies initially stored these files in the same way that they stored documents and images. 

But enterprises quickly discovered that video files are large, unwieldy and expensive to store long term.

Fortunately, we’ve got the solution. Our MAX Storage service is like a BYOB (bring your own bottle) party, except that you bring your own (BYO) storage. Nifty, eh?

This allows you to keep your storage costs down, while our software helps you to manage your content. One option is to manage your workflows in the cloud or, alternatively, you can use a hybrid solution that conforms to your workflows.

Enterprise live streaming

“The video streaming market is on track to become a $124.6 billion industry by 2025.” — Grand View Research

This trajectory is not surprising considering that live streaming is proving invaluable for enterprises: product launches, announcements, follower engagement, in-house trainings, live tutorials, public events, town hall meetings, etc. But you need a high quality, simple, secure way to do it!

MAX Live Streaming is cloud-based, adaptive HD streaming, which ensures you won’t “fall off air” like traditional TV broadcasting sometimes does. 

It’s a breeze to set up and very easy for non-technically-minded employees to use. The cherry on top is that we’ll provide a network that has enterprise grade security.  So, what are you waiting for?

Get a free demo of our video management platform

Storage and streaming are just two of the powerful functions of our platform that make video creation and management easier and more cost effective for you. Click here to request a free demo of our platform to find out how your business can benefit.

The Demand for Remote-Enabling Video Technology

The democratisation of video

Practically everyone owns a smartphone these days; therefore, we all carry a mini computer with us every day. But, more than that, phones can record video clips and you can edit that footage through apps; so, effectively, we are all walking around with full video production capabilities in our pockets.

Armed with this portable video technology, it must be a piece of cake to make professional-looking videos, right? 

Wrong!

Not as easy as “point and shoot”

Over the past few years, the popularity of video has exploded as the preferred communication channel for enterprises — both internally with employees and stakeholders, and externally with customers. 

But, despite everyone having free access to video production tools through their smartphone, content creation remains a challenge for enterprises.

Original content is king

The first question enterprises must ask themselves is, “What do viewers want to watch?” 

The streaming wars provide a valuable insight into this. When consumers sit down in front of their TV in the evening and flick on Netflix or Apple TV or Disney Plus or Prime Video or Hulu or any other streamer, the choice of programming is almost overwhelming! 

Silverwood Partners’ Media Technology: Strategic Industry Analysis 2022 shows that original content is a hit with viewers! When an original show is released by a streamer, the number of subscribers goes up significantly.

Netflix Sign Ups video technology
Disney Sign Ups video technology

This exponential demand for original content is fuelling investment in media technology, which will also benefit enterprises who are struggling to create their own content. 

The move to remote working enforced by the COVID-19 pandemic generated difficulties for teams who had, up to that point, collaborated on video in the same physical space. Suddenly, they discovered that finding particular clips, accessing shared footage, exchanging feedback, getting approvals, and delivering video in different formats was slow, clunky and expensive.

The thirst among consumers for immersive, engaging, superior-quality content is elevating the demand for innovative technologies that make video collaboration, creation and delivery easy. 

Such technologies will be digitally-native solutions, which OTT providers might be better positioned to support than traditional broadcasters. 

Macro trends OTT video technology

When COVID-19 necessitated people en masse to work from home, the remote-enabling technology that emerged was a “quick fix”. But now, as we exit the pandemic, the accelerating demand for optimised solutions is firmly paving the road to permanent remote-forward production workflows.

Get ahead of the game

Want to know more about remote-forward workflows? Get in contact and we would be delighted to show you our platform to enable you to easily leverage video to grow your business.

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