Overcast AWS Partnership

Overcast’s Media Pipeline Management solution is built on AWS using the latest Artificial Intelligence and Machine Learning technologies. As a video management platform, Overcast also deploys a suite of AWS Elemental services including MediaConvert, MediaPackage and MediaLive through our AWS partnership.

Built post-2015, the Overcast platform is cloud-native, serverless and built as a series of microservices – a major differentiator in the video asset management market.

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We have a core collaboration and transcode platform enhanced with 9 native micro-services. The whole solution is API-led allowing for tech stack integration.

Overcast and AWS Platform Structure
The Overcast platform built on AWS is cloud-native, serverless and built as micro-services

Overcast offers a broad set of global compute, storage, database, analytics, application, and deployment services that help organizations move faster, lower IT costs, and scale operations. 

These services are trusted by the largest enterprises across a number of verticals (Media & Entertainment, Drinks, Automotive, Healthcare, Government, Policing and more) to automate workflows, accelerate time-to-market and decrease costs through 3 key principles:

  • Driving creativity through collaboration
  • Empowering ALL stakeholders in video workflows
  • Automating with an emphasis on applicable AI

Clients like Wildbrain, Vodafone, Yeti and The Daily Mail Group choose Overcast because it goes beyond the traditional MAM processes of search and deliver, to include TRANSFORM – ie the ability to both ingest and deliver content in multiple formats and versions.

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Why should customers care about Overcast and AWS’s combined solution?

Enterprise clients require cloud-native, serverless, microservices environments to manage video assets within customer deployed accounts in an intuitive and secure way.  

Monolithic MAMs, PAMs and DAMs lack the functionality and flexibility of Overcast services and AWS cloud workflows. Overcast HQ provides a white-label fully intuitive User Interface (UI) to allow operational staff to exploit the power of the solution and the underlying cloud infrastructure which is enabled through our AWS partnership.

We deliver MEDIA PIPELINE MANAGEMENT solutions that are configured to optimise existing video tech stacks, optimise complex video workflows, and allow all stakeholders (not just editors and engineers) to manage video content. 

Our platform allows customers to collaborate, search, review & approve, transcode and therefore spend up to 90% less time managing content.  We are one of a very few number of solution providers built post-2015 to be able to take advantage of the latest suite of cloud-native, serverless technologies.

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The Advantages of Overcast’s AWS Partnership

  • Optimisation of cost control for storage, compute and streaming.
  • Increased client engagement in business critical operations as opposed to support. Overcast can be deployed either as SaaS or on a client’s existing AWS account. This is especially useful if they have an AWS Enterprise Discount Program in place.
  • Increased deployment of SaaS on demand cloud architecture as opposed to traditional CAPEX models
  • Secure remote working.
  • A deep knowledge of video workflow issues and trusted relationships with M&E, Digital advertising, Justice and Public safety clients.

Latest Blog Posts

Creator Economy Trends: Location, Location, Location

In our last few blog posts about the creator economy, we delved into the size of the creator economy, which countries are creating the most content, the age profile of creators, how much income you could generate, and becoming an influencer — all based on data from Adobe’s ‘Creators In The Creator Economy’ global study.

Now we’re getting into the fascinating stuff in relation to creator economy trends! How happy are content creators? What influences their state of mind? Do happier creators make more content? And where are all of these content-happy campers?

Becoming An Influencer in the Creator Economy

Anyone who creates content will know that it takes absolutely ages to produce quality content, so is there enough moolah from that content to make it a full-time activity?

Adobe’s ‘Creators In The Creator Economy’ global study shows that an average of 6 in 10 creators devote all of their working hours to creating content. South Korea boasts the highest percentage of full-time creators at 75%, with France close behind on 71%.

Millennials Dominate the Creator Economy

What size is the creator economy?

Boom! The creator economy grew exponentially between 2020 and 2022. More than 165 million people have started creating their own content since 2020, according to Adobe’s ‘Creators In The Creator Economy’ global study. Brazil showed the highest increase at 69% with Korea a close second at 62% and Spain in third on 57%.

But who are the creators, where are they operating, and what kind of content are they creating?

How Big is the Creator Economy?

Is the creator economy the best thing since sliced bread?

Good question! Adobe decided to find out. It conducted a study to understand how creativity is changing around the world, getting insights directly from those at the front line of online creativity: creators in the Creator Economy.

The study shows that, aross the globe, the Creator Economy is booming!

Why Video Marketing?

Marketing has always been a core element of business success and it continues to evolve as social media expands with new social platforms being added to the mix.

TikTok has shaken up the video marketing landscape over the past few years and more US marketers now use TikTok than YouTube for influencer marketing, but TikTok still sees significantly lower usage than Instagram (eMarketer, Dec 2021).

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