Overcast AWS Partnership

Overcast’s Media Pipeline Management solution is built on AWS using the latest Artificial Intelligence and Machine Learning technologies. As a video management platform, Overcast also deploys a suite of AWS Elemental services including MediaConvert, MediaPackage and MediaLive through our AWS partnership.

Built post-2015, the Overcast platform is cloud-native, serverless and built as a series of microservices – a major differentiator in the video asset management market.

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We have a core collaboration and transcode platform enhanced with 9 native micro-services. The whole solution is API-led allowing for tech stack integration.

Overcast and AWS Platform Structure
The Overcast platform built on AWS is cloud-native, serverless and built as micro-services

Overcast offers a broad set of global compute, storage, database, analytics, application, and deployment services that help organizations move faster, lower IT costs, and scale operations. 

These services are trusted by the largest enterprises across a number of verticals (Media & Entertainment, Drinks, Automotive, Healthcare, Government, Policing and more) to automate workflows, accelerate time-to-market and decrease costs through 3 key principles:

  • Driving creativity through collaboration
  • Empowering ALL stakeholders in video workflows
  • Automating with an emphasis on applicable AI

Clients like Wildbrain, Vodafone, Yeti and The Daily Mail Group choose Overcast because it goes beyond the traditional MAM processes of search and deliver, to include TRANSFORM – ie the ability to both ingest and deliver content in multiple formats and versions.

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Why should customers care about Overcast and AWS’s combined solution?

Enterprise clients require cloud-native, serverless, microservices environments to manage video assets within customer deployed accounts in an intuitive and secure way.  

Monolithic MAMs, PAMs and DAMs lack the functionality and flexibility of Overcast services and AWS cloud workflows. Overcast HQ provides a white-label fully intuitive User Interface (UI) to allow operational staff to exploit the power of the solution and the underlying cloud infrastructure which is enabled through our AWS partnership.

We deliver MEDIA PIPELINE MANAGEMENT solutions that are configured to optimise existing video tech stacks, optimise complex video workflows, and allow all stakeholders (not just editors and engineers) to manage video content. 

Our platform allows customers to collaborate, search, review & approve, transcode and therefore spend up to 90% less time managing content.  We are one of a very few number of solution providers built post-2015 to be able to take advantage of the latest suite of cloud-native, serverless technologies.

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The Advantages of Overcast’s AWS Partnership

  • Optimisation of cost control for storage, compute and streaming.
  • Increased client engagement in business critical operations as opposed to support. Overcast can be deployed either as SaaS or on a client’s existing AWS account. This is especially useful if they have an AWS Enterprise Discount Program in place.
  • Increased deployment of SaaS on demand cloud architecture as opposed to traditional CAPEX models
  • Secure remote working.
  • A deep knowledge of video workflow issues and trusted relationships with M&E, Digital advertising, Justice and Public safety clients.

Latest Blog Posts

How Enterprises Are Creating Video More Easily

There’s no denying the domination of video with more than two billion monthly active users on YouTube and one billion on TikTok.

In our last post, we looked at trends in the acceleration of video management technology, which is driven by factors such as remote working, the ever-increasing demand for streaming content, and the rise of video content creators.

However, the ‘players’ — streamers, creators, and enterprises — have had to face the reality that the old way of working with video simply isn’t viable any more.

Trends in the Acceleration of Video Management Technology

Are digital natives planning to take over the world? You may well think so if you look at the media technology industry, where trends support an increasingly digital-native economy.

The COVID pandemic jump-started an era of mass remote working, which meant that video creators — who rely on collaborative processes — struggled with searching for clips, reviews and approvals, tracking assets, transcoding, etc. This accelerated technological innovation…as tech companies raced to meet the needs of a broad range of video creators and media companies.

Sustainable Cloud Storage with Overcast

With the rise in global data storage seen in the past and predicted to continue over the coming years, we look at how Overcast is helping enterprises to reduce their carbon footprint and staying sustainable through growth.

Overcast HQ Ranked #76 in Latka500 Fastest-Growing SaaS Companies

2021 was a challenging year for us as well as many of our clients. However, we kept pushing – grinding – and we managed to achieve some impressive results despite the craziness of the outside world! We ….. Repositioned the business for enterprise sales Signed our first multi-year (5) contracts On-boarded clients on 5 continents […]

Serverless Architecture… what’s the point?

What is Serverless Architecture?

Serverless architecture, cloud services, cloud-native, big data, are all terms that have been thrown around over the last few years. With claims of faster speeds, better security and overall improvement in your business processes!

In simple terms, we will break down what being “serverless” means to us and, more importantly, what it means for you when you’re using serverless platforms.

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