Adobe is an American multinational computer software company focused on the creation of multimedia and creativity software products. Overcast has partnered with Adobe through its set of applications and services – Adobe Creative Cloud. Overcast has launched a remote editing panel for Adobe Premiere Pro that gives users from mobile or desktop, IOS or Android the benefit of accessing all assets from the cloud, editing using original or proxy, collaborating and sharing all-in-one single integration.
Marketing has always been a core element of business success and it continues to evolve as social media expands with new social platforms being added to the mix.
TikTok has shaken up the video marketing landscape over the past few years and more US marketers now use TikTok than YouTube for influencer marketing, but TikTok still sees significantly lower usage than Instagram (eMarketer, Dec 2021).
The benefits to enterprises of using video, for both internal and external business functions, are boundless. Video has emerged as a very critical element of a company’s content marketing strategy.
The Creator Economy has generated a video-first approach for creators. This offers a wealth of opportunities to enterprises. However, it also creates several challenges. The first one relates to the creation of the video content: interest outpaces ability.
In our last post, we looked at the rise of the Creator Economy. Now, let’s take a look at its impact.
This revolutionary phenomenon means that people who create content — from filmmakers to musicians — get funded directly by their audience. This has the disruptive impact of removing the traditional middlemen like record labels, film/TV commissioners, and publishers.
This has created amazing opportunities for content creators.
Practically everyone owns a smartphone these days; therefore, we all carry a mini computer in our pockets. But, more than that, phones can record video clips and you can edit that footage through apps; so, effectively, we are all walking around with full video production capabilities.
So, armed with this portable video technology, it must be a piece of cake to make professional-looking videos, right?
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