Our infrastructure will take anything you can throw at it, including those large archives
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It’s built for broadcasters with petabytes of content as well as marketers and brands who are just starting out
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Overcast allows you to safely and securely store your archive and access it remotely and whenever you please
“Video content management via a portal interface is a strategic imperative.” — Aragon Research Globe for Enterprise Video, 2022.
If you create video content, you need to be strategic about managing video content!
In a bygone era when video teams worked in the same office, managing the creation, production and distribution of video projects was reasonably doable. Not without challenges, though!
Live streaming became one of the most popular uses of video during the pandemic as enterprises needed to communicate with external stakeholders and also employees who were working from home.
In 2022 the popularity of this form of mass communication is not waning at all.
Video podcasting is also on the increase. Use cases include communicating with customers, marketing, sales, and training.
“Video is now poised to become the main form of content that’s digested in the enterprise. The huge surge in video meetings was the first wave in the shift to the visual enterprise. The second wave that is arriving now and in 2022 is about the need to organise, optimise, and deliver visual content to users.” — Aragon Research Globe for Enterprise Video, 2022.
This demonstrates the need for providers to step forward with innovative technology that enables enterprises to create, manage and distribute video content. The key focus for enterprises is on customer experience and employee engagement.
In 2020 workplaces as we knew them experienced massive unexpected disruption.
Enterprises found themselves faces with a need for rapid digital transformation when the pandemic necessitated employees to work remotely. Suddenly, colleagues and managers were not in the same room to share information or collaborate on team projects.
This led to much upheaval among workforces. However, a magic pill to cure those ills was close at hand: video!
Social media activism creates opportunities for grassroots movements to evolve and expand. Some of the best-known examples are the Ice Bucket Challenge, #MeToo and Black Lives Matter, which have all involved successful social media movements.
So, how do creators and influencers with a cause go about making a difference?
James Dean was a rebel without a cause, but nowadays social causes are top of mind for creators, according to a study by Adobe.
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