Share Your Digital Assets With Colleagues & Clients
by Overcast HQ
Sharing and collaborating is at the heart of business and at the heart of what we help you do.
Instead of sending video and digital assets by email, Overcasts notifies the received that their download is ready. Gone are the days of multiple versions downloaded from Dropbox and WeTransfer or sent around on disks and memory sticks – simply stream them from Overcast to any device at any time.
In our last post, we looked at the rise of the Creator Economy. Now, let’s take a look at its impact.
This revolutionary phenomenon means that people who create content — from filmmakers to musicians — get funded directly by their audience. This has the disruptive impact of removing the traditional middlemen like record labels, film/TV commissioners, and publishers.
This has created amazing opportunities for content creators.
Practically everyone owns a smartphone these days; therefore, we all carry a mini computer in our pockets. But, more than that, phones can record video clips and you can edit that footage through apps; so, effectively, we are all walking around with full video production capabilities.
So, armed with this portable video technology, it must be a piece of cake to make professional-looking videos, right?
Enterprise video has long been one of the key tools for small to medium-sized companies to fulfil their business objectives. But when the pandemic dispatched us to our homes to work remotely, suddenly it wasn’t so easy to create, collaborate on, and broadcasting video. Work had changed. Leveraging video for business was about to change too.
There’s no denying the domination of video with more than two billion monthly active users on YouTube and one billion on TikTok.
In our last post, we looked at trends in the acceleration of video management technology, which is driven by factors such as remote working, the ever-increasing demand for streaming content, and the rise of video content creators.
However, the ‘players’ — streamers, creators, and enterprises — have had to face the reality that the old way of working with video simply isn’t viable any more.
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