Our Story

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At Overcast, we love video.  And you’re here because you love video too. The thing is — video is great until you have to manage it.  Why is it so difficult?

Actually, it’s not anymore.


Everyone has a solution.  Our early critics said:

“Why don’t you just use YouTube or Vimeo?”

They’re fine if you want to watch video, but what about security, privacy and managing rushes?

“How about WeTransfer and Dropbox?”

Again, great until you’re faced with downloading hundreds of versions onto your computer.

“How about memory sticks and hard drives?”

They’re fine too until you need to search for something or need a secure backup. In fact, there are so many ways to share, collaborate on and manage video that you are always wasting your time with tools that are not developed specifically for video.


Production workflows end up feeling like they are held together with duct tape and chewing gum.


Businesses use video to communicate both externally (to their clients and consumers) and internally (to their staff).

Our mission is to make the whole video ecosystem easier to manage by replacing multiple tools with one simple management system.


Leadership

Philippe Brodeur

Philippe Brodeur – CEO and Founder of Overcast HQ

Philippe’s first foray into TV was working for the BBC when he went on a news shoot — it took five of them (camera operator, lighting engineer, sound recordist, reporter and producer) and two taxi drivers to gather a 15-second clip. Ever since he’s been on a mission to make it easier to watch and work with video. Overcast HQ is a result of his love for both technology and TV. His other great passions include coaching his sons at rugby and skiing in the Alps.

Zsolt Lorincz – CTO and Founder of Overcast HQ

Award-winning developer, born in Transylvania and now living in Dublin, Ireland. Since the early 2000s, Zsolt has worked on multiple projects involving the development of CMS systems, e-shops, mobile apps and media asset management platforms. In our team Zsolt is not only the CTO and Founder of Overcast HQ, he is the heart and soul of our platform. When Zsolt is not developing software, you can often find him on a basketball court or taking long walks in the mountains.

Check out examples of out success stories in the Case Studies section. 

If you’d like to find out more info about Overcast, you can Book a Demo with Phillippe or another member of the team. 

Latest Blog Posts

Creator Economy Trends: Location, Location, Location

In our last few blog posts about the creator economy, we delved into the size of the creator economy, which countries are creating the most content, the age profile of creators, how much income you could generate, and becoming an influencer — all based on data from Adobe’s ‘Creators In The Creator Economy’ global study.

Now we’re getting into the fascinating stuff in relation to creator economy trends! How happy are content creators? What influences their state of mind? Do happier creators make more content? And where are all of these content-happy campers?

Becoming An Influencer in the Creator Economy

Anyone who creates content will know that it takes absolutely ages to produce quality content, so is there enough moolah from that content to make it a full-time activity?

Adobe’s ‘Creators In The Creator Economy’ global study shows that an average of 6 in 10 creators devote all of their working hours to creating content. South Korea boasts the highest percentage of full-time creators at 75%, with France close behind on 71%.

Millennials Dominate the Creator Economy

What size is the creator economy?

Boom! The creator economy grew exponentially between 2020 and 2022. More than 165 million people have started creating their own content since 2020, according to Adobe’s ‘Creators In The Creator Economy’ global study. Brazil showed the highest increase at 69% with Korea a close second at 62% and Spain in third on 57%.

But who are the creators, where are they operating, and what kind of content are they creating?

How Big is the Creator Economy?

Is the creator economy the best thing since sliced bread?

Good question! Adobe decided to find out. It conducted a study to understand how creativity is changing around the world, getting insights directly from those at the front line of online creativity: creators in the Creator Economy.

The study shows that, aross the globe, the Creator Economy is booming!

Why Video Marketing?

Marketing has always been a core element of business success and it continues to evolve as social media expands with new social platforms being added to the mix.

TikTok has shaken up the video marketing landscape over the past few years and more US marketers now use TikTok than YouTube for influencer marketing, but TikTok still sees significantly lower usage than Instagram (eMarketer, Dec 2021).

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