The role of video in digital transformation
In 2020 workplaces as we knew them experienced massive unexpected disruption.
Enterprises found themselves faced with a need for rapid digital transformation when the pandemic necessitated employees to work remotely. Suddenly, colleagues and managers were not in the same room to share information or collaborate on team projects.
This led to much upheaval among workforces. However, a magic pill to cure those ills was close at hand: video!
Use cases for enterprise video
Video was already on an upward trajectory since its popularity as a social media marketing tool was skyrocketing.
But, with the acceleration of digital transformation, the use cases for enterprise video have expanded to live streaming, vlogging, webinars, video tutorials, product demonstrations, employee training, sales, recruitment, health consultations, and much more.
“Today, more than 60% of enterprises use video for most or all meetings.” — ‘Unified Communications Management and Endpoints: 2021–22’, Metrigy.
Although employees are returning to some workplaces, the use of video is now so ingrained into enterprises’ business processes that it’s here to stay.
How to handle large video files
However, delivering so many business functions through video was not without its challenges.
Video requires a huge amount of storage, with many recordings of live video totalling gigabytes in size. Many companies initially stored these files in the same way that they stored documents and images.
But enterprises quickly discovered that video files are large, unwieldy and expensive to store long term.
Fortunately, we’ve got the solution. Our MAX Storage service is like a BYOB (bring your own bottle) party, except that you bring your own (BYO) storage. Nifty, eh?
This allows you to keep your storage costs down, while our software helps you to manage your content. One option is to manage your workflows in the cloud or, alternatively, you can use a hybrid solution that conforms to your workflows.
Enterprise live streaming
“The video streaming market is on track to become a $124.6 billion industry by 2025.” — Grand View Research
This trajectory is not surprising considering that live streaming is proving invaluable for enterprises: product launches, announcements, follower engagement, in-house trainings, live tutorials, public events, town hall meetings, etc. But you need a high quality, simple, secure way to do it!
MAX Live Streaming is cloud-based, adaptive HD streaming, which ensures you won’t “fall off air” like traditional TV broadcasting sometimes does.
It’s a breeze to set up and very easy for non-technically-minded employees to use. The cherry on top is that we’ll provide a network that has enterprise grade security. So, what are you waiting for?
Get a free demo of our video management platform
Storage and streaming are just two of the powerful functions of our platform that make video creation and management easier and more cost effective for you. Click here to request a free demo of our platform to find out how your business can benefit.
Digital transformation is the integration of digital technologies into all areas of a business, fundamentally changing how that business works.
Video is core to digital transformation. It changes the status quo when it comes to communicating internally with staff and externally with partners and customers.
Video Content-as-a-Service (VCaaS) makes video accessible to all. It reduces cost, reduces the time it takes to get content to market and increases revenue opportunities.
If businesses and enterprises want to truly embrace video at the heart of their organizations, then the following 8 principles should future-proof processes while enabling speed and scale.
1. Video is a collaborative business
Creating professional video content is complex. From a 1-minute product video to a 2-hour movie, there is one workflow that is core to creation and often forgotten – collaboration, review and approvals.
Collaborating on content was traditionally done in an edit suite with an editor. That is no longer the case. We can now do this remotely – even on a smartphone – making it possible to accelerate the production process.
(Note: on average, a one-minute professional video takes 12 days to get to market – Adobe)
2. Video content should be secured
Video content created by organisations is normally subject to commercial objectives (studio movies, product descriptions, advertising, etc) and/or privacy regulation (CCTV, HR, training, safety, etc).
We need to secure content on-premise, in the cloud, and in transit. Audit logs should allow content owners to track the details of content lifecycles.
(Note: more than 1 billion personal medical images and videos were made public last year)
3. Avoid the BIG HIT when managing legacy technology
You may already have a DAM (digital asset management platform), a MAM (media asset management platform) a PAM (production asset management platform) a CMS (content management system) an ECM (enterprise content management system) or another 3-letter acronym. And the thought of bringing on new technology fills you with dread.
But what if:
- You integrated with the existing tech stack to get moving quickly
- Roll out the new system incrementally without having to suffer the pain of a “big hit”
- Use simpler tools so that more employees can manage the content
- Scale your operations to be able to deliver video content to new channels from a single point of truth
- Ultimately shutter the systems that you no longer need
4. Service infrastructure needs to be modular
Content management is changing daily. It is no longer possible for organisations to manage large monolithic infrastructures along with siloed services – it’s simply not scalable.
To future-proof your technology roadmap, new infrastructures should be cloud-native, API-orientated solutions that orchestrate micro-services and are able to be containerised on-premise.
The separation of content from the presentation layer is key – it means with APIs you can deliver the same content to multiple platforms without duplication.
5. Support new channels of distribution
Content is distributed everywhere, by multiple types of organisations and for multiple reasons. The number of channels, devices and methods of using video is expanding rapidly.
Content management solutions need to support all “tier 2” customer interactions including:
- Partner networks
- In-store experiences
- Immersive experiences like AR and VR
- …and much more.
6. Content systems need to support the developer and business users
Developers are able to access APIs or services that allow them to maintain a “single point of truth” for the content while making it possible to easily develop new channels of distribution.
Business users have easy access to a “single pane of glass” that allows them to easily manage content across multiple channels without needing specialist training or audio-visual qualifications.
7. Use AI and Machine Learning to reduce complexities
Standardisation of video formats will not happen any time soon. Compression, frame rates, pixels, codecs – working with video is more complicated than other file types.
New developments in AI mean that we are automating and optimizing many mundane technical tasks (like transcoding). By automating these tasks, we are expanding video management within organisations to less technical employees creating efficiencies.
We use AI and machine learning to analyse video content to allow the automatic development of subtitles, image recognition, compliance and other solutions that make it easier to search and find content.
8. Digital Transformation includes embracing video
By 2021, 90% of global organisations will rely on system integrators, agencies and channel partners to design, build and implement their digital strategies. Currently, less than 1% of eCommerce sites are video-enabled whereas virtually all social is now video.
Organisations use video for everything from Marketing to HR, Product, Corporate Communications, Training and much more. It is no longer the role of the IT department or if you are lucky, the audio-visual department to manage video content. Everyone who operates a PC, laptop or Mac can manage video just as they would images or word documents.