Overcast Insights
Guides, case studies, and thought leadership on modern media operations
The Role of Video in Digital Transformation
Video was already on an upward trajectory since its popularity as a social media marketing tool was skyrocketing. Read more.
Influencers With A Cause
Social media activism creates opportunities for grassroots movements to evolve and expand. Read more.
Latest Insights
FEATURED: Overcast profiled by The Sunday Business Post
“We’re like an enterprise YouTube. Videos are big, complex files.” said Brodeur. Read more.
“Search” is the killer app – but it also killed my deal
In order for something to be searchable, it needs to be stored properly. And video storage is a…
6 Ways A Video Platform Creates Value
For some reason, content creators and the brands they work for think that reviewing video needs to be…
360 Video | 5 Things To Know Before You Start Planning
Learn the 5 biggest challenges of using 360 video in a news setting, and why it makes storytelling…
Augmented and Virtual Reality – An Oxymoron, Or A $182billion Promise?
One of the key challenges is around managing the massive files that are created and how the images…
How To Win At Video
For men on Madison Avenue and Fleet Street, TV was the easiest business going. The world changed. The…
