Creator economy trends: location, location, location

In our last few blog posts about the creator economy, we delved into the size of the creator economy, which countries are creating the most content, the age profile of creators, how much income you could generate, and becoming an influencer — all based on data from Adobe’s ‘Creators In The Creator Economy’ global study.

Where are the creator hotspots?

Now we’re getting into the fascinating stuff in relation to creator economy trends! How happy are content creators? What influences their state of mind? Do happier creators make more content? And where are all of these content-happy campers?

Location, location, location. We’ve often heard this said in relation to choosing a place to live, but it also relates to the creator economy. It appears that living in a creator hotspot leads to happier creators!

So, where are these high concentrations of creators located? Well, the US, Brazil, Spain, Australia and the UK are the top hotspots. 

Do happier creators produce more content?

Guess what?! The happier the creators, the more content they create! Zipadeedoodah!

The same countries top the poll in this regard too. People in these hotspots tend to describe themselves as most creative, and creator economy trends demonstrate a positive relationship between happiness and the frequency of content creation.

Overcast’s editing tool on Adobe Exchange

If the content you are creating is video, then editing is one of your essential tasks. So, if Premiere Pro is your software of choice, check out Overcast’s Video Review & Collaboration tool on Adobe Exchange.

Request a demo

We know that creating and managing content can take up a lot of time…but not with our platform! Click here to request a free demo of Overcast’s platform and you’ll be amazed at how much simpler and faster creating content can be.