Becoming An Influencer in the Creator Economy

Influencer in the Creator Economy

Is creating content a full-time job?

Anyone who creates content will know that it takes absolutely ages to produce quality content, so is there enough moolah from that content to make it a full-time activity?

Adobe’s ‘Creators In The Creator Economy’ global study shows that an average of 6 in 10 creators devote all of their working hours to creating content. South Korea boasts the highest percentage of full-time creators at 75%, with France close behind on 71%. 

Australia has the lowest percentage (55%) of people working full time on content creation, but tops the surveyed countries in terms of part-time creator jobs with 26% — that’s 10% higher than the next in line: Brazil has 16% of part-time creators.

How many creators own their own businesses?

Just a few years ago, you might have been laughed out of a job interview for saying you wanted to be a content creator, but now — not only is it a real job — the creator economy is booming!

But how many creators own their own businesses? According to Abode, on average 2 in every 10 creators owns a content-related business. The US has the highest percentage (26%), with the UK close behind (24%), and Australia scooping third place (21%).

Could you be an influencer in the creator economy?

We’ve all heard the term “influencer” in the creator economy but what does it really mean?

Influencers are those individuals who have essentially established credibility in a specific area or industry. To be successful they need to have access to an audience, preferably a large audience — hence their “influence.” (Forbes)

But becoming an influencer is not easy, and reality has yet to catch up with aspiration — Adobe’s survey showed that while 35% of creators in the US want to be influencers, only 16% have achieved that goal. In Brazil, which has the highest proportion of influencers (19%), 34% aspire to reach that pinnacle. 

Germany shows much flatter graph with 16% aiming to be influencers and 15% achieving that goal.

Influencer in the creator economy

Get a handle on editing

Editing is one of the key tasks when creating video content. So, if you use Premiere Pro for your cutting and splicing, check out Overcast’s Video Review & Collaboration tool through Adobe Exchange.

Reach out to Overcast

Content creation is not easy but we make it a lot easier. Click here to request a free demo of Overcast’s platform and you’ll be amazed at how much of the process we can automate and simplify for you.

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Enterprise Video Strategy: Scaling and Expanding

Live streaming became one of the most popular uses of video during the pandemic as enterprises needed to communicate with external stakeholders and also employees who were working from home.

In 2022 the popularity of this form of mass communication is not waning at all.

Video podcasting is also on the increase. Use cases include communicating with customers, marketing, sales, and training.

Video Now Main Form of Content For Enterprises

“Video is now poised to become the main form of content that’s digested in the enterprise. The huge surge in video meetings was the first wave in the shift to the visual enterprise. The second wave that is arriving now and in 2022 is about the need to organise, optimise, and deliver visual content to users.” — Aragon Research Globe for Enterprise Video, 2022.

This demonstrates the need for providers to step forward with innovative technology that enables enterprises to create, manage and distribute video content. The key focus for enterprises is on customer experience and employee engagement.

The Role of Video in Digital Transformation

In 2020 workplaces as we knew them experienced massive unexpected disruption.

Enterprises found themselves faces with a need for rapid digital transformation when the pandemic necessitated employees to work remotely. Suddenly, colleagues and managers were not in the same room to share information or collaborate on team projects.

This led to much upheaval among workforces. However, a magic pill to cure those ills was close at hand: video!

Influencers With A Cause

Social media activism creates opportunities for grassroots movements to evolve and expand. Some of the best-known examples are the Ice Bucket Challenge, #MeToo and Black Lives Matter, which have all involved successful social media movements.

So, how do creators and influencers with a cause go about making a difference?

James Dean was a rebel without a cause, but nowadays social causes are top of mind for creators, according to a study by Adobe.

Does Being A Creator Make You Happy?

The words ‘social media’ and ‘mental health’ are not always happy bedfellows, so it’s a legitimate question to ask, “Does being a creator make you happy?”

It takes time and effort to be create content, distribute it, and build a community, so what impact does all of that effort have on a creator’s mental health?

Adobe’s ‘Creators In The Creator Economy’ global study shows that creative people are happy people!

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