Overcast Insights
Guides, case studies, and thought leadership on modern media operations
CTV Ad Spend To Double By 2026
From 2022 to 2026, CTV ad spends are projected to more than double from $18.9 billion to $38.3 billion. Learn more.
Media Industry Predictions 2023
The media industry, like many other sectors, is constantly changing, and changing fast! The predictions are business focused. Read more.
Latest Insights
Mixed Reality is the new AR / VR
This is my mixed reality. It’s a reality that has washed over me without so much as a…
How to cut BIG COSTS out of BIG VIDEO
Choose a video asset management platform with a really easy to use interface and make sure you have…
FEATURED: Overcast profiled by The Sunday Business Post
“We’re like an enterprise YouTube. Videos are big, complex files.” said Brodeur. Read more.
“Search” is the killer app – but it also killed my deal
In order for something to be searchable, it needs to be stored properly. And video storage is a…
6 Ways A Video Platform Creates Value
For some reason, content creators and the brands they work for think that reviewing video needs to be…
360 Video | 5 Things To Know Before You Start Planning
Learn the 5 biggest challenges of using 360 video in a news setting, and why it makes storytelling…
