Overcast Platform – What is Overcast?

 

Why we do it

For years, we’ve been told that video is the best way to market our business. But they can be expensive and difficult to make. Here’s the problem: videos come in so many formats and are so huge that they’re difficult to store, share and collaborate on. It can be a real pain. Now there’s a new way to manage video. Instead of saving your video on your computer and sending copies around, lets switch it around and save it all in the cloud. Then, let the Overcast platform automatically create a version that can be viewed on any platform and any device.

How can we help

Basically, you can log in your Overcast account and upload your videos where they are saved. Overcast then automatically creates audience ready version that can be viewed by anyone on any device. To share it with your team, all you need to do is to send your invite email with a link. Then, with a single click, those team members can see the video and comment on it. And that’s not all. If you want to post a video to your company’s website or social media sites, you can do that too with a single click of a button. With Overcast, you can save all your video rushes and your finished video no matter what the format is, and that makes it easier for everyone. Now rather than spending your time firefighting, you can make more videos and market your business much better.

Check out examples of out success stories in the Case Studies section. 

If you’d like to find out more info about the Overcast platform, you can Book a Demo

Latest Blog Posts

The Impact of the Creator Economy

In our last post, we looked at the rise of the Creator Economy. Now, let’s take a look at its impact.

This revolutionary phenomenon means that people who create content — from filmmakers to musicians — get funded directly by their audience. This has the disruptive impact of removing the traditional middlemen like record labels, film/TV commissioners, and publishers.

This has created amazing opportunities for content creators.

The Rise of the Creator Economy

There was a time when the phrase “Lights, Camera, Action” was only heard within the exclusive walls of Hollywood studios. Not so these days!

The past two decades have seen the rise of the Creator Economy…the lowering of technological barriers facilitates anyone to generate an income through delivering content to an audience.

Social media enables access to audiences without the need to go through a broadcaster or publisher.

But creators need access to technological tools to streamline the process of making fab content.

The Demand for Remote-Enabling Video Technology

Practically everyone owns a smartphone these days; therefore, we all carry a mini computer in our pockets. But, more than that, phones can record video clips and you can edit that footage through apps; so, effectively, we are all walking around with full video production capabilities.

So, armed with this portable video technology, it must be a piece of cake to make professional-looking videos, right?

Wrong!

Remote Work: The Evolution of Enterprise Video

Enterprise video has long been one of the key tools for small to medium-sized companies to fulfil their business objectives. But when the pandemic dispatched us to our homes to work remotely, suddenly it wasn’t so easy to create, collaborate on, and broadcasting video. Work had changed. Leveraging video for business was about to change too.

How Enterprises Are Creating Video More Easily

There’s no denying the domination of video with more than two billion monthly active users on YouTube and one billion on TikTok.

In our last post, we looked at trends in the acceleration of video management technology, which is driven by factors such as remote working, the ever-increasing demand for streaming content, and the rise of video content creators.

However, the ‘players’ — streamers, creators, and enterprises — have had to face the reality that the old way of working with video simply isn’t viable any more.

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