Overcast Platform – What is Overcast?

 

Why we do it

For years, we’ve been told that video is the best way to market our business. But they can be expensive and difficult to make. Here’s the problem: videos come in so many formats and are so huge that they’re difficult to store, share and collaborate on. It can be a real pain. Now there’s a new way to manage video. Instead of saving your video on your computer and sending copies around, lets switch it around and save it all in the cloud. Then, let the Overcast platform automatically create a version that can be viewed on any platform and any device.

How can we help

Basically, you can log in your Overcast account and upload your videos where they are saved. Overcast then automatically creates audience ready version that can be viewed by anyone on any device. To share it with your team, all you need to do is to send your invite email with a link. Then, with a single click, those team members can see the video and comment on it. And that’s not all. If you want to post a video to your company’s website or social media sites, you can do that too with a single click of a button. With Overcast, you can save all your video rushes and your finished video no matter what the format is, and that makes it easier for everyone. Now rather than spending your time firefighting, you can make more videos and market your business much better.

Check out examples of out success stories in the Case Studies section. 

If you’d like to find out more info about the Overcast platform, you can Book a Demo

Latest Blog Posts

Enterprise Video Strategy: Scaling and Expanding

Live streaming became one of the most popular uses of video during the pandemic as enterprises needed to communicate with external stakeholders and also employees who were working from home.

In 2022 the popularity of this form of mass communication is not waning at all.

Video podcasting is also on the increase. Use cases include communicating with customers, marketing, sales, and training.

Video Now Main Form of Content For Enterprises

“Video is now poised to become the main form of content that’s digested in the enterprise. The huge surge in video meetings was the first wave in the shift to the visual enterprise. The second wave that is arriving now and in 2022 is about the need to organise, optimise, and deliver visual content to users.” — Aragon Research Globe for Enterprise Video, 2022.

This demonstrates the need for providers to step forward with innovative technology that enables enterprises to create, manage and distribute video content. The key focus for enterprises is on customer experience and employee engagement.

The Role of Video in Digital Transformation

In 2020 workplaces as we knew them experienced massive unexpected disruption.

Enterprises found themselves faces with a need for rapid digital transformation when the pandemic necessitated employees to work remotely. Suddenly, colleagues and managers were not in the same room to share information or collaborate on team projects.

This led to much upheaval among workforces. However, a magic pill to cure those ills was close at hand: video!

Influencers With A Cause

Social media activism creates opportunities for grassroots movements to evolve and expand. Some of the best-known examples are the Ice Bucket Challenge, #MeToo and Black Lives Matter, which have all involved successful social media movements.

So, how do creators and influencers with a cause go about making a difference?

James Dean was a rebel without a cause, but nowadays social causes are top of mind for creators, according to a study by Adobe.

Does Being A Creator Make You Happy?

The words ‘social media’ and ‘mental health’ are not always happy bedfellows, so it’s a legitimate question to ask, “Does being a creator make you happy?”

It takes time and effort to be create content, distribute it, and build a community, so what impact does all of that effort have on a creator’s mental health?

Adobe’s ‘Creators In The Creator Economy’ global study shows that creative people are happy people!

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