Stop using duct tape and bubble gum
O
nline video companies
,
marketers
and
publishers
need to stop using duct tape and bubble gum to solve their technical issues around collaboration and transcoding.
Tweet: Video is Great Until You Have to Manage it
Workflows are painfully slow. Approval processes takes days. Stakeholders continue to use consumer tools like Dropbox and WeTransfer that ensure versions of videos are downloaded and distributed widely on multiple computers.
Scale your video services
Searching
for archive should not be about plugging disks lying around the office into your computer.
Publishers
,
agencies
,
creatives
and
content owners
need to think about removing the latency from their workflows. If they truly want to scale their video services.
Jason Thibeault in Streaming Media writes:
"Think about it. The
television industry
has had decades to mature, to build workflows that work seamlessly. And employ technology that is based on ratified standards mandated by governmental agencies.
Online video
, on the contrary, is only a fraction of the age and has no guidance. Companies will solve technical streaming problems with duct tape and bubble gum if necessary. They just focus more on getting the workflow (with all its disparate components) to work together in some fashion. They should rather worry if it’s the best way to accomplish the end task at all.
Workflow inefficiencies
"We can call this ugliness the “back end” of
broadcast
quality. Failing to
optimize
it means, ultimately, failing to provide consumers with the kind of experience they expect. Whether a user has to wait a few extra seconds for just-in-time packaging or an extra hour for content to become available because of workflow inefficiencies, latency in the workflow and value chain have adverse effects on the entirety of the
experience
. People don’t have to wait for TV.
Optimize the interoperability of video management
"In order to squeeze latency out of the workflow,
online video technology companies
need to rally around
collaboration
. Failing to expose APIs or enable third-party companies to work with platforms and technologies will slow down the video value chain even more. Instead of focusing on how to
optimize
front-end key performance indicators, perhaps OTT providers should look at how to optimize the interoperability between the different vendor technologies that comprise its
publishing
and delivery processes. By turning attention away from the front end and toward the back end, content distributors can probably squeeze a considerable amount of wait time out of the system while also improving the overall integrity, resiliency, and operation of their platforms." Philippe Brodeur For the full article go to:
