End-To-End: What Does It Mean and Why Do So Many Media Organisations Claim To Do It?

It used to be when you went to a broadcasters’ conference like IBC or NAB you would meet vendors who sold cameras, graphics, encoders, transmission systems and even satellites. But that has all changed since video started migrating to the cloud.

As the use of video becomes ubiquitous, so too does the creation of video tech solutions to help you create videos efficiently and distribute them. But a quick walk around IBC this year and it’s clear that the messaging is anything but clear.

The IBC Show in Amsterdam is a global media, entertainment and technology trade event — one of the biggest in the world with more than 60,000 attendees. When we were there (as a select partner on the AWS stand), we almost got confused ourselves.

Okay, so this company “delivers” your video to your audience — straightforward, right?:

Oh, but, so does this one:

And this one, but in 4K:

This one is smart or so it says. But it’s actually a satellite company:

Here’s another one who’ll deliver:

Isn’t this delivery without using the word “delivery”?:

Whew! “Delivery” is back. We thought we’d lost it:

Well, at least this one’s different:

But what does this company actually do?

Answers on a tweetcard, please, to @Overcast_HQ

AWS To Showcase AI and ML With Overcast At IBC 2019

IBC 2019 is only a few weeks away and we are delighted to be attending as part of the Amazon Partner Network. Yes, that’s right, we’ll be on AWS booth 5.C80 from 13–17 September in Amsterdam. Click here to read an AWS blog post about the technological advances in video creation and distribution they will be showcasing.

Artificial intelligence and machine learning are changing video workflows. Two of the key innovations that we’ll be highlighting with AWS are: 

  • — Searching video clips for objects, colours, settings, events, words, sounds and facial recognition;
  • — Automating transcription and translation to generate captions, subtitles, and audio in multiple languages for live and on-demand streams.

Why not find out from our CEO Philippe Brodeur at IBC how to make video collaboration effortless? Click here to schedule a meeting.

IBC 2019, Here We Come — Hand In Hand With AWS!

Overcast and AWS

We can’t wait for the IBC 2019 Show (13–17 Sept) this year, particularly because we’ve been chosen by AWS (Amazon Web Services) to exhibit in their booth. It’s the second time this year they’ve picked us: we were also on their booth at NAB 2019 in Las Vegas in April.

Our video platform will benefit your business in so many ways:

Benefits of using Overcast HQ's video collaboration platform

We’d be delighted to show you a demo of our software at IBC: Booth 5.C80. Call by anytime!

Overcast and AVID

We established another exciting partnership this year. Our Collaboration, Review and Approval application has been directly incorporated into Avid’s Media Central | Cloud UX platform. At IBC, you can see a demo of this software at the Avid booth: 7.B55

Free breakfast tickets

You can also see our demo — and enjoy a free breakfast —  during an exclusive Avid event at IBC 2019 on Saturday 14th September. We have 25 tickets to give away for this event, which is also a great networking opportunity. Places are limited so click here to guarantee your place.

See you at IBC 2019!

IBC 2019— the global media, entertainment and technology show — will take place from 13–17 September in Amsterdam. In 2018, it attracted more than 55,000 attendees from 150 countries around the world.

Overcast CEO Philippe Brodeur would be delighted to meet you at IBC —  just click here to find out how to make video collaboration effortless and cost effective.

See you in Amsterdam!

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