Kinesense

The Kinesense LE software solution helps to manage all your video investigation tasks, from CCTV capture to court. By combining a smart video search technology with easy to use reporting functionality, investigators can generate leads faster. Used by police forces and security agencies worldwide, including major investigation, CT, Forensic and Surveillance units around the world.

Latest Blog Posts

Why Video Marketing?

Marketing has always been a core element of business success and it continues to evolve as social media expands with new social platforms being added to the mix.

TikTok has shaken up the video marketing landscape over the past few years and more US marketers now use TikTok than YouTube for influencer marketing, but TikTok still sees significantly lower usage than Instagram (eMarketer, Dec 2021).

Solutions to Creating and Distributing Enterprise Video

The benefits to enterprises of using video, for both internal and external business functions, are boundless. Video has emerged as a very critical element of a company’s content marketing strategy.

The Creator Economy has generated a video-first approach for creators. This offers a wealth of opportunities to enterprises. However, it also creates several challenges. The first one relates to the creation of the video content: interest outpaces ability.

The Impact of the Creator Economy

In our last post, we looked at the rise of the Creator Economy. Now, let’s take a look at its impact.

This revolutionary phenomenon means that people who create content — from filmmakers to musicians — get funded directly by their audience. This has the disruptive impact of removing the traditional middlemen like record labels, film/TV commissioners, and publishers.

This has created amazing opportunities for content creators.

The Rise of the Creator Economy

There was a time when the phrase “Lights, Camera, Action” was only heard within the exclusive walls of Hollywood studios. Not so these days!

The past two decades have seen the rise of the Creator Economy…the lowering of technological barriers facilitates anyone to generate an income through delivering content to an audience.

Social media enables access to audiences without the need to go through a broadcaster or publisher.

But creators need access to technological tools to streamline the process of making fab content.

The Demand for Remote-Enabling Video Technology

Practically everyone owns a smartphone these days; therefore, we all carry a mini computer in our pockets. But, more than that, phones can record video clips and you can edit that footage through apps; so, effectively, we are all walking around with full video production capabilities.

So, armed with this portable video technology, it must be a piece of cake to make professional-looking videos, right?

Wrong!

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