Terminology

glossary for platform terms

Analog The older, pre-digital era type of video signal.

Aperture – The size of the opening used by cameras when capturing video & still imagery, this affects the amount of light that hits the photosensitive array in the camera.

Aspect Ratio – The ratio of width to height used for screens and visual content. For example, 4:3 and 16:9 are common boxy and widescreen aspect ratios respectively.

Bandwidth – The digital spacial allowance that video and audio content travels through; wider bandwidth allows more content to flow through at higher speeds than thinner bandwidth. DODGY

Bit – The smallest possible piece of digital data to date; short for binary digit, a bit can be either 0 or 1.

Bit Rate – The rate at which the data stream travels from storage to decoder, which then displays the content. A higher bit rate means you’ll have an easier time viewing high quality footage in large file sizes.

Bit Depth – The number of bits per pixel, a higher bit depth means more potential colours.

Codec – An algorithm used to convert analog video and audio signals to digital, and sometimes even back again.

Compression – Various methods used to reduce the size of video files for easier storage and playback.

Cropping – A cutting technique used to remove parts of an image.

Decoder – A device used to turn encoded signals into displayable content.

Depth of Field – The point(s) of distance in an image that are in focus.

Digital Signal – An electronic signal comprised of 0s and 1s that results in imagery, sound, etc.

Digitising – The conversion of analog video or audio to a digital form.

Display – The panel technology used to show video or imagery to the user.

Field of View – The maximum viewing angle visible through a lens.

Frame – One of the still images that is used in playback to create video.

Frame Rate – The rate at which frames are shown on screen, such as 25 frames per second for PAL.

H.264 – One of the most used and efficient recording formats for high definition video.

Hertz – A standard measurement of frequency wherein 1 hertz(Hz) is one cycle per second.

Interlaced – The “i” in “1080i”, interlaced scanning is an older scan method whereby the image is split, and half of the image is shown 1/60th of a second after the first half.

Letterbox – Black bars surrounding the video image, often the result of changing in resolution or aspect ration.

Monitor – A video display unit used to view digital or analog imagery.

National Television Systems Committee (NTSC) – An analog television system previously used across most of the American continent and a handful of far-eastern countries such as Japan or South Korea.

Packet – One piece of binary data traveling from one point to another, such as over the internet.

Phase Alternate Line (PAL) – An analog television system previously used primarily in Europe, Oceania, and otherwise scattered across the world.

Pixel – Short for picture element, a pixel is an individual part of the grid used to create an image on a display.

Progressive – The “p” in “1080p”, progressive scanning is a method by which the full image is rendered all at once on a screen, as opposed to interlaced scan.

Resolution – The width and height of pixel lines in an image, for example 1920×1080.

Scan Type – The method by which the image is drawn on the screen. See: Interlaced & Progressive.

Séquential couleur à mémoire (SECAM) – An analog television system first used in France, it was also used in Russia, parts of Africa, and other smaller localities across the world.

Streaming – The capacity to view video online without downloading the full file first. YouTube, Netflix, and many others use streaming functionality.

Transcode – The conversion of one container to another, ideally performed in manners to reduce loss of quality where possible.

Latest Blog Posts

Be Strategic About Managing Video Content

“Video content management via a portal interface is a strategic imperative.” — Aragon Research Globe for Enterprise Video, 2022.

If you create video content, you need to be strategic about managing video content!

In a bygone era when video teams worked in the same office, managing the creation, production and distribution of video projects was reasonably doable. Not without challenges, though!

Enterprise Video Strategy: Scaling and Expanding

Live streaming became one of the most popular uses of video during the pandemic as enterprises needed to communicate with external stakeholders and also employees who were working from home.

In 2022 the popularity of this form of mass communication is not waning at all.

Video podcasting is also on the increase. Use cases include communicating with customers, marketing, sales, and training.

Video Now Main Form of Content For Enterprises

“Video is now poised to become the main form of content that’s digested in the enterprise. The huge surge in video meetings was the first wave in the shift to the visual enterprise. The second wave that is arriving now and in 2022 is about the need to organise, optimise, and deliver visual content to users.” — Aragon Research Globe for Enterprise Video, 2022.

This demonstrates the need for providers to step forward with innovative technology that enables enterprises to create, manage and distribute video content. The key focus for enterprises is on customer experience and employee engagement.

The Role of Video in Digital Transformation

In 2020 workplaces as we knew them experienced massive unexpected disruption.

Enterprises found themselves faces with a need for rapid digital transformation when the pandemic necessitated employees to work remotely. Suddenly, colleagues and managers were not in the same room to share information or collaborate on team projects.

This led to much upheaval among workforces. However, a magic pill to cure those ills was close at hand: video!

Influencers With A Cause

Social media activism creates opportunities for grassroots movements to evolve and expand. Some of the best-known examples are the Ice Bucket Challenge, #MeToo and Black Lives Matter, which have all involved successful social media movements.

So, how do creators and influencers with a cause go about making a difference?

James Dean was a rebel without a cause, but nowadays social causes are top of mind for creators, according to a study by Adobe.

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