glossary for platform terms

Terminology

AnalogThe older, pre-digital era type of video signal.
Aperture The size of the opening used by cameras when capturing video
& still imagery, this affects the amount of light that
hits the photosensitive array in the camera.
Aspect Ratio The ratio of width to height used for screens and visual
content. For example, 4:3 and 16:9 are common boxy and
widescreen aspect ratios respectively.
Bandwidth The digital spacial allowance that video and audio content
travels through; wider bandwidth allows more content to flow
through at higher speeds than thinner bandwidth. DODGY
Bit The smallest possible piece of digital data to date; short
for binary digit, a bit can be either 0 or 1.
Bit Rate The rate at which the data stream travels from storage to
decoder, which then displays the content. A higher bit rate
means you’ll have an easier time viewing high quality
footage in large file sizes.
Bit Depth The number of bits per pixel, a higher bit depth means more
potential colours.
Codec An algorithm used to convert analog video and audio signals
to digital, and sometimes even back again.
Compression Various methods used to reduce the size of video files for
easier storage and playback.
CroppingA cutting technique used to remove parts of an image.
Decoder A device used to turn encoded signals into displayable
content.
Depth of FieldThe point(s) of distance in an image that are in focus.
Digital Signal An electronic signal comprised of 0s and 1s that results in
imagery, sound, etc.
Digitising The conversion of analog video or audio to a digital form.
Display The panel technology used to show video or imagery to the
user.
Field of ViewThe maximum viewing angle visible through a lens.
Frame One of the still images that is used in playback to create
video.
Frame Rate The rate at which frames are shown on screen, such as 25
frames per second for PAL.
H.264 One of the most used and efficient recording formats for
high definition video.
Hertz A standard measurement of frequency wherein 1 hertz(Hz) is
one cycle per second.
Interlaced The “i” in “1080i”, interlaced scanning is an older scan
method whereby the image is split, and half of the image is
shown 1/60th of a second after the first half.
Letterbox Black bars surrounding the video image, often the result of
changing in resolution or aspect ration.
Monitor A video display unit used to view digital or analog imagery.
National Television Systems Committee (NTSC) An analog television system previously used across most of
the American continent and a handful of far-eastern
countries such as Japan or South Korea.
Packet One piece of binary data traveling from one point to
another, such as over the internet.
Phase Alternate Line (PAL) An analog television system previously used primarily in
Europe, Oceania, and otherwise scattered across the world.
Pixel Short for picture element, a pixel is an individual part of
the grid used to create an image on a display.
Progressive The “p” in “1080p”, progressive scanning is a method by
which the full image is rendered all at once on a screen, as
opposed to interlaced scan.
Resolution The width and height of pixel lines in an image, for example
1920×1080.
Scan Type The method by which the image is drawn on the screen. See:
Interlaced & Progressive.
Séquential couleur à mémoire (SECAM) An analog television system first used in France, it was
also used in Russia, parts of Africa, and other smaller
localities across the world.
Streaming The capacity to view video online without downloading the
full file first. YouTube, Netflix, and many others use
streaming functionality.
Transcode The conversion of one container to another, ideally
performed in manners to reduce loss of quality where
possible.

“Bringing together marketing and creative teams through workflow… we could never do this previously with other DAM solutions.”

Arlo Rosner, Executive Producer, YETI Coolers

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