Terminology

glossary for platform terms

Analog The older, pre-digital era type of video signal.

Aperture – The size of the opening used by cameras when capturing video & still imagery, this affects the amount of light that hits the photosensitive array in the camera.

Aspect Ratio – The ratio of width to height used for screens and visual content. For example, 4:3 and 16:9 are common boxy and widescreen aspect ratios respectively.

Bandwidth – The digital spacial allowance that video and audio content travels through; wider bandwidth allows more content to flow through at higher speeds than thinner bandwidth. DODGY

Bit – The smallest possible piece of digital data to date; short for binary digit, a bit can be either 0 or 1.

Bit Rate – The rate at which the data stream travels from storage to decoder, which then displays the content. A higher bit rate means you’ll have an easier time viewing high quality footage in large file sizes.

Bit Depth – The number of bits per pixel, a higher bit depth means more potential colours.

Codec – An algorithm used to convert analog video and audio signals to digital, and sometimes even back again.

Compression – Various methods used to reduce the size of video files for easier storage and playback.

Cropping – A cutting technique used to remove parts of an image.

Decoder – A device used to turn encoded signals into displayable content.

Depth of Field – The point(s) of distance in an image that are in focus.

Digital Signal – An electronic signal comprised of 0s and 1s that results in imagery, sound, etc.

Digitising – The conversion of analog video or audio to a digital form.

Display – The panel technology used to show video or imagery to the user.

Field of View – The maximum viewing angle visible through a lens.

Frame – One of the still images that is used in playback to create video.

Frame Rate – The rate at which frames are shown on screen, such as 25 frames per second for PAL.

H.264 – One of the most used and efficient recording formats for high definition video.

Hertz – A standard measurement of frequency wherein 1 hertz(Hz) is one cycle per second.

Interlaced – The “i” in “1080i”, interlaced scanning is an older scan method whereby the image is split, and half of the image is shown 1/60th of a second after the first half.

Letterbox – Black bars surrounding the video image, often the result of changing in resolution or aspect ration.

Monitor – A video display unit used to view digital or analog imagery.

National Television Systems Committee (NTSC) – An analog television system previously used across most of the American continent and a handful of far-eastern countries such as Japan or South Korea.

Packet – One piece of binary data traveling from one point to another, such as over the internet.

Phase Alternate Line (PAL) – An analog television system previously used primarily in Europe, Oceania, and otherwise scattered across the world.

Pixel – Short for picture element, a pixel is an individual part of the grid used to create an image on a display.

Progressive – The “p” in “1080p”, progressive scanning is a method by which the full image is rendered all at once on a screen, as opposed to interlaced scan.

Resolution – The width and height of pixel lines in an image, for example 1920×1080.

Scan Type – The method by which the image is drawn on the screen. See: Interlaced & Progressive.

Séquential couleur à mémoire (SECAM) – An analog television system first used in France, it was also used in Russia, parts of Africa, and other smaller localities across the world.

Streaming – The capacity to view video online without downloading the full file first. YouTube, Netflix, and many others use streaming functionality.

Transcode – The conversion of one container to another, ideally performed in manners to reduce loss of quality where possible.

Latest Blog Posts

Why Video Marketing?

Marketing has always been a core element of business success and it continues to evolve as social media expands with new social platforms being added to the mix.

TikTok has shaken up the video marketing landscape over the past few years and more US marketers now use TikTok than YouTube for influencer marketing, but TikTok still sees significantly lower usage than Instagram (eMarketer, Dec 2021).

Solutions to Creating and Distributing Enterprise Video

The benefits to enterprises of using video, for both internal and external business functions, are boundless. Video has emerged as a very critical element of a company’s content marketing strategy.

The Creator Economy has generated a video-first approach for creators. This offers a wealth of opportunities to enterprises. However, it also creates several challenges. The first one relates to the creation of the video content: interest outpaces ability.

The Impact of the Creator Economy

In our last post, we looked at the rise of the Creator Economy. Now, let’s take a look at its impact.

This revolutionary phenomenon means that people who create content — from filmmakers to musicians — get funded directly by their audience. This has the disruptive impact of removing the traditional middlemen like record labels, film/TV commissioners, and publishers.

This has created amazing opportunities for content creators.

The Rise of the Creator Economy

There was a time when the phrase “Lights, Camera, Action” was only heard within the exclusive walls of Hollywood studios. Not so these days!

The past two decades have seen the rise of the Creator Economy…the lowering of technological barriers facilitates anyone to generate an income through delivering content to an audience.

Social media enables access to audiences without the need to go through a broadcaster or publisher.

But creators need access to technological tools to streamline the process of making fab content.

The Demand for Remote-Enabling Video Technology

Practically everyone owns a smartphone these days; therefore, we all carry a mini computer in our pockets. But, more than that, phones can record video clips and you can edit that footage through apps; so, effectively, we are all walking around with full video production capabilities.

So, armed with this portable video technology, it must be a piece of cake to make professional-looking videos, right?

Wrong!

Get Started Now

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