The Irish Times – a case study

The following is a brief introduction to our The Irish Times Case Study
which can be viewed in full below.

One of the leading producers of high-quality news video,
The Irish Times reaches millions of
people every single day.   In the growing world of online video,
staying competitive demands a fast, painless workflow.

The small team in the marketing department needed to develop promotional
content that they could distribute on behalf of their advertisers online and
on social.

Content was often delivered to them as a finished version. Without any
editing or specialist video software, they were unable to repurpose the
content for distribution.

The Solution:

Overcast’s Digital Asset management solution was implemented. The marketing
team took less than an hour to get on-boarded and start working with the
solution.

The Result:

The results met all the groups KPIs.

The Overcast solution’s ease of use made it simple for anyone to use the
system and take part. Training took minutes rather than days and the whole
team was up and working on the system ahead of time.

Being mobile responsive added an extra level of competency. The many legacy
DAMs and MAMs they had been using were PC based and office based –
inflexible. By deploying Overcast, they were able to manage content on their
mobiles and rather than having to do it all while office based.

The speed to market was enhanced by the audit trail and ability to chase
down assets when they got stuck in lines of reviews and approvals when
various people were out of the office.