X
Covid-19 update – Overcast HQ announces a FREE collaboration package for remote workers as part of our commitment to business continuity.  Please read more here

TV3 / Virgin Media – a case study

The Challenge:

TV3 Group rebranded as Virgin Media Ireland.  Their branding project required secure sharing of video, images and content with multiple business units for review and approval. They had no shared enterprise cloud repository, though shadow IT had sprung up within the business and they were using Google Docs, Wetransfer, Dropbox memory sticks and a number of other solutions. New guidelines from the parent company ruled out those platforms. The result was they needed a solution that could handle all types of files, have multiple layers of user management as well as pass the enterprise security test.

The Solution:

The Overcast Enterprise solution met all their needs. The core digital asset management platform was ideal for storing small and large files. And it dealt with a number of challenges including different file types by converting them into a common standard between the two groups.

As well, the fact the platform is mobile responsive allowed the CMO and key branding people to be able to keep in the loop on their smart phones. Review and approvals were done both on base and on the road.

When it came time to chase up loose ends, it was easy to review the audit file to see where new processes had fallen down and needed tightening up. Finally, the security system tested by Virgin meant there was a common solution that both organisations could stand behind.  

The Results:

The results met all the groups KPIs.

Rebranding is a complicated and arduous task.  It requires the input of numerous people from graphics to the C-Suite. Sharing files like PSDs can be difficult – the size alone can make them impossible to share and view. The Overcast Enterprise platform’s ease of use made it simple for anyone to use the system and take part. Training took minutes rather than days and the whole project was brought in ahead of time.

Being mobile responsive added an extra level of competency. The many legacy DAMs and MAMs they had been using were PC based and office based – inflexible. By deploying the Overcast Enterprise solution, they were able to access legacy technologies for assets and migrate content over time rather than having to do it all before the launch of the new brand.

As the rebrand happened over the summer months, they hadn’t taken into account the effect vacations both internally and externally at agencies would have on the project.  The speed to market was enhanced by the audit trail and ability to chase down assets when they got stuck in lines of approvals when various people were out of the office.

Latest Blog Posts

Coronavirus Business Continuity Plan

Dear Friends of Overcast HQ We are living in unusual times. The coronavirus pandemic is impacting everyone – from city to city and country to country. We know that you rely on Overcast HQ to provide digital content to your staff, clients and audiences and we wanted to share with you how we are ensuring […]

Video Content-as-a-Service (VCaaS): The Key To Digital Video Transformation

Businesses need to keep changing and innovating in order to be competitive. Such transformation in the digital age involves the integration of digital technologies into all areas of an enterprise, fundamentally changing how that business works.

Video is one such fundamental: it provides many opportunities to improve how you communicate internally with staff and externally with partners and clients. But, even with the democratization of video, it’s still expensive and time-consuming. So how can you future-proof your processes while enabling both speed and scale?

Video Content-as-a-Service (VCaaS): Manage Video Content Better

In 2018, the global Enterprise Video market size was US$3.68 billion and it is expected to reach US$10.4 billion by the end of 2025 (MarketWatch). Staggering, eh?

When teams in an organisation produce video content (and it really doesn’t matter how much), they need to be able to easily access it, re-use it, collaborate on it, and share it on various platforms in different formats. But video content is complex so existing content management systems don’t cope with it well and can be very problematic when you want to scale your operations.

Exercising Your Inner Hollywood: How Video Content-as-a-Service Helps Organisations Scale

The explosion in video creation and distribution brings significant challenges in terms of managing it, including storage, collaboration, encoding formats, file size, duplication, distribution, integration and scalability.

The answer to all of the above — and the secret that will save you from major headaches — is VCaaS: Video Content-as-a-Service. In this blog, we look at what VCaaS is and how it can solve your problems.

Overcast to Exhibit at StartUp Grind Global 2020

We’re revved and ready to go! Silicon Valley, here we come!  StartUp Grind Global 2020 We’re delighted to have been selected from start ups all over the world to exhibit at the StartUp Grind Global Conference 2020. 10,000 people from around the globe are expected to converge on the Fox Theater Redwood City in Silicon […]

Get Started Now

Request Demo

This website uses cookies to ensure you get the best experience on our website. To find out more about cookies, please refer to our Privacy Policy. This policy also contains information on how to manage your cookies. Please note that you must accept the privacy policy to continue using this website. To accept the privacy policy, please click "Accept". More Information

This website uses cookies to ensure you get the best experience on our website. To find out more about cookies, please refer to our Privacy Policy. This policy also contains information on how to manage your cookies. Please note that you must accept the privacy policy to continue using this website. To accept the privacy policy, please click "Accept".

Close