TV3 / Virgin Media – a case study

The Challenge:

TV3 Group rebranded as Virgin Media Ireland.  Their branding project required secure sharing of video, images and content with multiple business units for review and approval. They had no shared enterprise cloud repository, though shadow IT had sprung up within the business and they were using Google Docs, Wetransfer, Dropbox memory sticks and a number of other solutions. New guidelines from the parent company ruled out those platforms. The result was they needed a solution that could handle all types of files, have multiple layers of user management as well as pass the enterprise security test.

The Solution:

The Overcast Enterprise solution met all their needs. The core digital asset management platform was ideal for storing small and large files. And it dealt with a number of challenges including different file types by converting them into a common standard between the two groups.

As well, the fact the platform is mobile responsive allowed the CMO and key branding people to be able to keep in the loop on their smart phones. Review and approvals were done both on base and on the road.

When it came time to chase up loose ends, it was easy to review the audit file to see where new processes had fallen down and needed tightening up. Finally, the security system tested by Virgin meant there was a common solution that both organisations could stand behind.  

The Results:

The results met all the groups KPIs.

Rebranding is a complicated and arduous task.  It requires the input of numerous people from graphics to the C-Suite. Sharing files like PSDs can be difficult – the size alone can make them impossible to share and view. The Overcast Enterprise platform’s ease of use made it simple for anyone to use the system and take part. Training took minutes rather than days and the whole project was brought in ahead of time.

Being mobile responsive added an extra level of competency. The many legacy DAMs and MAMs they had been using were PC based and office based – inflexible. By deploying the Overcast Enterprise solution, they were able to access legacy technologies for assets and migrate content over time rather than having to do it all before the launch of the new brand.

As the rebrand happened over the summer months, they hadn’t taken into account the effect vacations both internally and externally at agencies would have on the project.  The speed to market was enhanced by the audit trail and ability to chase down assets when they got stuck in lines of approvals when various people were out of the office.

Latest Blog Posts

The Impact of the Creator Economy

In our last post, we looked at the rise of the Creator Economy. Now, let’s take a look at its impact.

This revolutionary phenomenon means that people who create content — from filmmakers to musicians — get funded directly by their audience. This has the disruptive impact of removing the traditional middlemen like record labels, film/TV commissioners, and publishers.

This has created amazing opportunities for content creators.

The Rise of the Creator Economy

There was a time when the phrase “Lights, Camera, Action” was only heard within the exclusive walls of Hollywood studios. Not so these days!

The past two decades have seen the rise of the Creator Economy…the lowering of technological barriers facilitates anyone to generate an income through delivering content to an audience.

Social media enables access to audiences without the need to go through a broadcaster or publisher.

But creators need access to technological tools to streamline the process of making fab content.

The Demand for Remote-Enabling Video Technology

Practically everyone owns a smartphone these days; therefore, we all carry a mini computer in our pockets. But, more than that, phones can record video clips and you can edit that footage through apps; so, effectively, we are all walking around with full video production capabilities.

So, armed with this portable video technology, it must be a piece of cake to make professional-looking videos, right?


Remote Work: The Evolution of Enterprise Video

Enterprise video has long been one of the key tools for small to medium-sized companies to fulfil their business objectives. But when the pandemic dispatched us to our homes to work remotely, suddenly it wasn’t so easy to create, collaborate on, and broadcasting video. Work had changed. Leveraging video for business was about to change too.

How Enterprises Are Creating Video More Easily

There’s no denying the domination of video with more than two billion monthly active users on YouTube and one billion on TikTok.

In our last post, we looked at trends in the acceleration of video management technology, which is driven by factors such as remote working, the ever-increasing demand for streaming content, and the rise of video content creators.

However, the ‘players’ — streamers, creators, and enterprises — have had to face the reality that the old way of working with video simply isn’t viable any more.

Get Started Now

This website uses cookies to ensure you get the best experience on our website. To manage cookies, please refer to our Privacy Policy. Please note that you must "accept" the privacy policy to continue using this website. View the Privacy Policy

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.