SOK Case Study
SOK Finland uses Overcast HQ Video Experience Platform for Instagram Content Creation
Introduction
SOK Finland operates in the highly competitive retail market where visual content plays a crucial role in engaging customers and promoting products and loyalty. Managing video assets efficiently is essential for maintaining a consistent brand image while continuously producing fresh output across social media platforms like Instagram and TikTok.
The challenge
Before adopting Overcast HQ, SOK Finland faced several challenges:
- Disorganised Video Assets: Videos were scattered across different departments and hard drives and servers, making it difficult to locate and reuse content.
- Inefficient Collaboration: Teams struggled to collaborate on video projects due to a lack of centralised access and version control.
- Manual Metadata Management: Tagging and organising video metadata was time-consuming and prone to errors.
- Editing and creator teams were siloed from brand and marketing teams
The solution
SOK Finland decided to implement Overcast HQ to address these challenges. Overcast HQ offered several key features that aligned with their needs:
Centralised Video Hub: All video assets were stored in a single, cloud-based platform, making it easy for teams to access and share content.
AI-Powered Metadata Management: Overcast HQ’s AI capabilities automated metadata tagging, allowing for efficient search and retrieval of specific video clips.
Collaborative Editing: Teams could collaborate on video projects in real-time, streamlining the production process for Instagram content.
Implementation
SOK self-trained key personnel on using the platform for content production and collaboration while integrating Overcast HQ with their existing creative tools for seamless workflow.
“Tuuli from our recipe team is responsible for Yhteishyvä’s recipe videos. She is using our studio two days per month and shooting 2-3 videos per day. All footage is then uploaded to Overcast.
– JUHO KAHILAINEN
Tuuli is editing on Adobe Premiere, but she uses Overcast to create subtitles for recipe videos. Editing takes approximately 3 hours per video. She finds Overcast especially useful when accessing older projects to make new edits out of them.
Currently Yhteishyvä publishes one new recipe video per week. Time spent for creating one recipe video from scratch is around six hours. The whole process can be done by one person without lowering our quality requirements. Overcast is helping us in keeping projects in order and shareable while we can focus on scaling up our production.”
Content Team Lead, SOK
Benefits
- Increased Efficiency: The centralised platform reduced the time spent searching for video assets by up to 90%, allowing teams to focus on creative content development.
- Improved Collaboration: Real-time collaboration features enabled faster project turnaround times, enhancing overall productivity.
- Enhanced Content Quality: With AI-driven metadata management, SOK Finland could easily locate and reuse high-quality video content, leading to more engaging Instagram posts and adverts.
- Cost Savings: By optimising storage through Overcast HQ’s intelligent archiving, SOK Finland reduced storage costs significantly.
- 50% increase in social media views with a reduction in manpower and cost.
By leveraging Overcast HQ, SOK Finland transformed their video content management and production processes. The platform’s innovative features enabled them to create high-quality Instagram content more efficiently, enhancing their brand presence and customer engagement.
