Irish Daily Mail – a case study

The following is a brief introduction to our Irish Daily Mail Case Study
which can be viewed in full below.

The Challenge:

The Irish Daily Mail built an in-house studio to become an agency creating
video content for in-house editorial and external clients. The external
clients included brands that advertised with them as well as their parent
company in London. They needed to create simple workflows to ingest multiple
formats, capture live social content and publish on multiple web platforms
as well as multiple social platforms.

The Solution:

The Irish Daily Mail had 3 people working in the studio and started by
taking 3 licences. They had spent a lot of money on the studio, new
equipment and new hires that they didn’t want to invest in something that
was not going to be right for the organisations. They needed a solution that
could scale with their needs and demands. They grew the licences to 40 by
the end of 3 months.

The Overcast Enterprise solution was able to cater for 2 distinct needs –
editorial content and branded content made for clients. Much of the
editorial content was made in studio and required approvals within the
organisation. Rather than having to run to the studio 5-6 times per day,
editors were able to watch content on their PCs and approve it from their
desks before it was published to the various websites.

The second solution – for clients – needed to be flexible enough that
non-technical client relationship managers and their clients could easily
view and review the branded content they were making for them.

Image recognition and voice to text were included to make search much easier
and to able to dynamically embed subtitles which ultimately freed up editors
so they could make more quality content.

The Result:

The sales department who were selling the branded content packages to
clients no longer had to spend hours going over review and approval
documents on Word adding timecodes and crosschecking them with the content.
This freed them up to sell more branded content to other clients.

Web and Social videos need to be put in multiple different formats to fit
the appropriate platform. Any one video could have up to 12 different
versions for the Daily Mail Group. The Automatic transcoder and reformatting
solution on the Overcast platform allowed non-editors to create their own
versions and free up the editors to spend more time on creative tasks.

For journalists in the field, mobile ingest allowed them to get content into
the hands of editors safely and securely without having to return to base.