Edelman PR – a case study

When you’re relied upon by brands like Ryanair, Visa and Danone, PR firms like Edelman need to be able to deliver first-in-class work on schedule. By making video collaboration and management much easier, Overcast has helped them meet their video challenges.

The Challenge:

From brand building to reputation management, full service PR firms need to have expertise in multiple digital verticals. One of the biggest shifts over the past decade has been the move to social where firms like Edelman work closely with their clients often sharing responsibility for posting. More recently, social has become video which has meant a having to be able to produce, share  and distribute video content as effectively as a broadcaster without either the resources or the expertise.

The Solution:

Overcast’s Video Content-as-a-Service platform provided a video asset management solution that could manage all the content they needed to share on social.  From first version, through approval processes, and ultimately through transcoding and reformatting, content could be shared everywhere including YouTube, Twitter, Instagram, linkedin, and Facebook.

Being able to invite clients in to see the content before it was a final version was critical. The secure sharing links and user management allowed Edelman to create unique profiles for their users.

The Result:

The client experience was the key qualitative improvement. Having a professional platform to share content on helped to keep the organisation on brand.

Empowering the client services team to automate the transcode and distribution of content reduced the reliance on the studio and allowed the teams to create more content faster.

Finally, they were able to keep all the content in a single, searchable repository which made it easier to share knowledge within the firm and among the different teams.

Latest Blog Posts

Creator Economy Trends: Location, Location, Location

In our last few blog posts about the creator economy, we delved into the size of the creator economy, which countries are creating the most content, the age profile of creators, how much income you could generate, and becoming an influencer — all based on data from Adobe’s ‘Creators In The Creator Economy’ global study.

Now we’re getting into the fascinating stuff in relation to creator economy trends! How happy are content creators? What influences their state of mind? Do happier creators make more content? And where are all of these content-happy campers?

Becoming An Influencer in the Creator Economy

Anyone who creates content will know that it takes absolutely ages to produce quality content, so is there enough moolah from that content to make it a full-time activity?

Adobe’s ‘Creators In The Creator Economy’ global study shows that an average of 6 in 10 creators devote all of their working hours to creating content. South Korea boasts the highest percentage of full-time creators at 75%, with France close behind on 71%.

Millennials Dominate the Creator Economy

What size is the creator economy?

Boom! The creator economy grew exponentially between 2020 and 2022. More than 165 million people have started creating their own content since 2020, according to Adobe’s ‘Creators In The Creator Economy’ global study. Brazil showed the highest increase at 69% with Korea a close second at 62% and Spain in third on 57%.

But who are the creators, where are they operating, and what kind of content are they creating?

How Big is the Creator Economy?

Is the creator economy the best thing since sliced bread?

Good question! Adobe decided to find out. It conducted a study to understand how creativity is changing around the world, getting insights directly from those at the front line of online creativity: creators in the Creator Economy.

The study shows that, aross the globe, the Creator Economy is booming!

Why Video Marketing?

Marketing has always been a core element of business success and it continues to evolve as social media expands with new social platforms being added to the mix.

TikTok has shaken up the video marketing landscape over the past few years and more US marketers now use TikTok than YouTube for influencer marketing, but TikTok still sees significantly lower usage than Instagram (eMarketer, Dec 2021).

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