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Avid – a case study

“As demand for video grows, AVID has positioned itself at the forefront of creative community. But we don’t do it alone.  By partnering with innovators like Overcast, we have developed a Review, Approval and Collaboration application for MediaCentral | Cloud UX that will accelerate time to market, increase communication and support an audit trail that is essential for all creator workflows.”

Ed Caracappa, Senior Director Business Development at Avid

The Challenge:

Avid were looking for a technology partner with cloud expertise in Collaboration, Review & Approvals. After winning the Best in Show at NAB2018 in Las Vegas, Overcast was chosen as the Alliance Partner to supply this key cloud solution and infrastructure.

The Solution:.

Build and integrate a bespoke Review & Approvals solution for Avid’s MediaCentral | CloudUX platform.  Available both online and offline for Air Gapped environments. (See image below)

The Result:

We designed an intuitive collaboration platform that anyone could use – editors, producers, executives and clients. The ease of use of the UI allows Avid to bring more users as paid subscriptions.

For the clients, the result has been the ability to reduce Review and Approvals by hours, and in some cases days, by being able to share content and get feedback without ever having to leave the platform. Ultimately, the collaboration becomes searchable metadata that is then associated with the video in perpetuity.  Click here to review on Avid’s website.

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