Your Archive Is Full of Gold
Over the years, your brand has built a treasure trove of content — campaigns, events, product launches, interviews, ads, promos.
But here’s the question: how much of that do you still use?
For most companies, the answer is not enough.
A growing archive of videos, images, presentations, recordings, campaigns, product shots, training clips and footage that once mattered deeply. Content that took time, money and creative energy to produce.
And yet most of it sits untouched.
Industry data shows that over 70% of enterprise digital assets are never reused after their first use. Not because they lack value but because teams can’t find them when they need them.
The hidden cost of a full archive
Marketing creative and content teams spend 20–30% of their time searching for existing assets. That’s nearly one full day every week lost to scrolling folders scrubbing timelines and asking around.
When teams can’t find what already exists, they default to recreating it.
- 60% of marketers admit to recreating content they know already exists
- Reshooting video can cost 5–10x more than repurposing existing footage
- Large organisations waste hundreds of thousands of dollars annually on duplicate production
The archive quietly becomes a cost centre rather than a competitive advantage.
Your archive isn’t clutter. It’s capital.
Video alone now accounts for over 80% of enterprise data growth. Inside that growth are customer stories product moments training insights and brand proof points that are still relevant.
A single one-hour webinar can contain:
- 10+ reusable clips for social
- Multiple sales enablement moments
- Training material for internal teams
Yet studies show that less than 25% of long-form video content is ever repurposed.
That’s not a content problem.
That’s an access problem.
Why traditional search fails at scale
Most content systems rely on manual tagging. But manual metadata is inconsistent and incomplete.
On average only 40–50% of assets are accurately tagged. Video performs even worse because meaning lives inside the content not in filenames.
As a result:
- Teams trust search less
- Search is used less
- Valuable content remains buried
When confidence in search drops below 60% adoption teams simply stop using the archive altogether.
What changes when you can actually search your media
When teams can search inside their video and visual libraries everything accelerates.
Organisations using AI-powered media search report:
- Up to 90% reduction in time spent searching
- 30–50% increase in content reuse
- Significant reduction in new production costs within months
Instead of asking “Does this exist?” teams ask “How can we reuse this?”
From storage to discovery
Modern AI search allows teams to:
- Search spoken words across 100% of video content
- Find visuals objects scenes slides and logos instantly
- Surface unused or forgotten footage at scale
- Identify moments ready for marketing sales or training
What used to take hours now takes seconds.
And that speed compounds.
Why this matters now
Content demands are growing faster than budgets.
Teams are expected to publish more personalise more and move faster without increasing headcount. In this environment reuse isn’t optional. It’s the only sustainable strategy.
Companies that successfully reuse content see:
- 2–3x more output from the same content investment
- Faster campaign launches
- Higher ROI from existing media libraries
The gold is already there
Most organisations already own years of valuable content. The difference between wasted storage and strategic advantage comes down to one thing.
Can your team actually find what they need when it matters?
When you unlock what’s already inside your archive you don’t just save time. You reduce costs increase output and move faster with confidence.
Your archive is full of gold.
Now you finally have the tools to uncover it.
