The Hidden Cost of “Looking for content” — and How DeepSearch Gives You That Time Back

Ask anyone in marketing operations how much time their team spends looking for stuff — old campaign footage, product shots, B-roll, previous versions.
They’ll probably laugh, then sigh, then say, “Too much.”

And they’re right.

Behind every ad, every social clip, every corporate film — there’s a small mountain of time lost just searching for assets.

That’s the hidden cost nobody budgets for: the endless digging, downloading, renaming, emailing and versioning.

We built DeepSearch because this isn’t just inefficiency — it’s creative burnout.

Imagine you’re a global brand manager with hundreds of campaigns a year.
Your team is distributed across agencies and regions.
Your video library spans terabytes — maybe petabytes — of content.

Now imagine typing a simple search:

“Show me every clip where our 2023 packaging appears.”

And getting an answer instantly.
Every file. Every region. Every frame.

That’s DeepSearch.

It’s not just about speed (though it’s incredibly fast).
It’s about control.
Knowing what you have, where it is and how it’s used.
It’s about making compliance effortless and collaboration fluid.

When Diageo adopted Overcast, they cut €1M in costs within six months through automation and streamlined workflows.
DeepSearch takes that efficiency and adds vision — literally.

Because when your system can see what’s inside your content, your team can finally focus on what matters: creating, not chasing.

So here’s the truth:
The problem was never too much content.
It was too little visibility.

Now you have it.