Inside the Roundtable: Rethinking Global Video Strategy at ProcureCon
Introduction
As video becomes the universal language of modern business, brands are under pressure to produce more content, faster, without blowing through budgets or overcomplicating workflows. That’s why we were thrilled to host a roundtable at ProcureCon titled “Video Transformation: How to Scale Global Content Without Escalating Costs or Complexity.” Led by Overcast HQ’s Founder & CEO Philippe Brodeur and VP Global Sales Nic Manser, the session brought together forward-thinking leaders from some of the world’s most influential brands.
In-House Evolution: From Execution to Strategy
A standout theme was the growing momentum behind in-house content teams. What started as a cost-saving initiative has matured into a strategic advantage. Brands today aren’t just creating content internally—they’re seeking more control, speed, and alignment with business goals.
But we’re not moving away from agencies either. Instead, the smartest strategies involve a hybrid model: centralising systems and governance, while enabling internal and external teams to collaborate seamlessly.
The Visibility Gap: What You Can’t See Costs You
Another key discussion point was visibility. Many organisations still struggle to answer basic—but vital—questions like:
- What content do we already have?
- Where is it stored?
- Who owns it, and can it be reused?
Without this clarity, brands waste thousands recreating content they’ve already paid for. We explored the power of setting re-use targets—a practical, underused strategy that can unlock serious ROI. But it only works when your team can find the content they need, when they need it.
The Role of Technology in Scaling Without Complexity
Participants agreed that traditional DAMs and file-sharing tools simply can’t keep up with the complexity of global content operations. What’s needed is a smart, flexible infrastructure that brings order to chaos without forcing teams to overhaul their entire workflow.
That’s where Overcast comes in.
Overcast: Powering Smart, Scalable Video Workflows
At Overcast HQ, we’re building tools that give brands total control over their content—from ingestion to delivery. With features like AI-powered search, version control, permissions management, and dynamic storage, we make it possible for non-technical teams to manage global video operations with ease.
And with our latest innovations in compliance, live ingest, and remote collaboration, brands can scale their content efforts—without scaling complexity.
Final Thoughts
A huge thank you to everyone who joined our session. The takeaway was clear: the future of video is smarter, more connected, and vastly more efficient. And we’re excited to help you build it.
👉 Want to learn how Overcast can streamline your global content workflows? Let’s talk
