Creativity Moves Faster When Nothing’s Lost

Creativity thrives in flow — that magic space where ideas come easily and execution feels effortless.
But for most marketing and production teams, that flow gets interrupted… constantly.

It’s not the ideas that slow things down.
It’s the finding.

Where’s that B-roll?
Who has the latest version?
Did legal approve that cut?
Which drive was the original stored on?

These are the questions that derail momentum and drain creative energy.

We built DeepSearch to give that energy back.

Let’s say your creative director in London wants to repurpose last year’s campaign.
She types:

“Find all shots with the model holding the new product.”

Deep Search scans your entire library — across agencies, freelancers and cloud storage — and returns results in seconds.
The shots are already transcribed, tagged and ready to pull into edit.

Meanwhile, your compliance team can type:

“Show me every clip with the old logo.”

Instantly, every non-compliant asset is surfaced.

One tool.
One search.
Everyone aligned.

DeepSearch doesn’t just make finding things easier — it makes collaboration natural again.
It’s the invisible layer of intelligence that lets teams stay creative without getting tangled in tech.

Because when creators can move faster, brands can move further.

And that’s what Overcast was built for.

“Bringing together marketing and creative teams through workflow… we could never do this previously with other DAM solutions.”

Arlo Rosner, Executive Producer, YETI Coolers

Join Overcast & build a sustainable video business doing what you love.

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