Big ideas deserve a faster path to live. Join Overcast and LucidLink at Adobe MAX.

Miami Beach is about to welcome thousands of creative minds for three days of ideas, inspiration and experimentation. Adobe MAX is one of the world’s great gatherings of creative talent, and this year Overcast is bringing a question of our own: what if getting a campaign ready to go live could keep pace with creating it?

With Overcast Verify, we’re bringing agentic workflows that automate Brand, Editorial, Rights and Technical compliance into the creative conversation. One API returns a clear pass-or-fix verdict before content goes live, catching issues such as missing disclaimers, expired music rights, the wrong export settings and thousands of other critical checks while there’s still time to act.

That’s what we’re heading to Miami to talk about: giving ambitious creative teams more room to create, with the workflows to get their work out into the world.

On Tuesday 10 November, Philippe Brodeur, Founder and CEO of Overcast HQ, joins Steven Niedzielski, Director of Solutions Engineering, Americas at LucidLink, for “From One Project to 1,000+: How Modern Teams Scale Creative Production.” They’ll explore how LucidLink, Adobe Premiere Pro and Overcast connect production, parallel approvals and distribution readiness, including how Verify can automate compliance checks along the way.

A global brand’s Winter Olympics campaign provides the session’s working example: 300+ assets, 25+ markets, 22 days. We’ll look at the production patterns behind that pace, then explore how agentic compliance workflows can help teams take the next step towards faster activation.

And there’s plenty to fuel the imagination beyond our session. Terry Crews hosts Sneaks, offering a peek into the future of Creative Cloud, while five-time Grammy winners The Black Keys headline the MAX Bash.

Join Overcast and LucidLink at Creative Park for session CP6834, Tuesday 10 November, 12:45–1:15pm EST.

Three things to take away

• Growth exposes the handoffs. File access, version control and approvals need to support more people and projects without adding a manual coordination task at every stage.
• Shared access and connected workflows belong together. Teams need to work from live files and retain the context that tells them what an asset is, where it belongs and whether it can be used.
• Automated compliance checks can accelerate activation. Verify checks Brand, Editorial, Rights and Technical requirements within the workflow, returning a verdict teams and connected systems can act on.

What breaks when the work multiplies?

A successful campaign usually earns a creative team more work. More markets want a version, more channels need a different format and more stakeholders need to review it. The deadline tends to stay exactly where it was.

A small team can compensate for a surprising amount of missing structure. Someone knows where the footage lives. Someone remembers which version the brand director approved. An editor can send a file directly to a colleague who needs it urgently.

Those arrangements become harder to sustain across several campaigns, external partners and local markets. A request for one additional version can involve finding the source, checking the latest edit, confirming the approved messaging and locating the relevant requirements. The creative change might take minutes. Establishing what to change can take considerably longer.

Adding people increases the number of relationships the workflow has to support. Without a shared structure, each new participant brings another location for files, another approval conversation and another opportunity for context to become separated from the content.

The practical test of scale is whether the next project can use an established way of working, or needs another round of workarounds.

Three foundations for production at scale

1. A workspace people can keep using as the operation grows

A useful production workspace gives editors, producers and collaborators a consistent way to find and work with the material they need. It should remain understandable when the project count grows and when people join halfway through a campaign.

That requires more than a folder naming convention. Teams need clarity about where source material belongs, how working assets relate to finished versions and who needs access at each stage. Otherwise, the people who understand the structure become the people everyone has to ask.

In the session, Philippe and Steven will explore how to structure a workspace that can accommodate more projects, markets and contributors without requiring the team to rebuild its approach each time.

2. File access that keeps pace with the work

Large media files create a practical constraint. If every contributor needs to download a complete file before working, access depends on transfer time, local storage and the management of additional copies.

LucidLink streams files from the cloud, allowing teams to work with shared media without waiting for a full download. Editors can access the material they need through their production tools, while distributed colleagues work from the same shared file environment.

Overcast brings organisation, search and connected media workflows around that content. Together, the two platforms help teams move between finding material, working with it, reviewing it and preparing it for use. Reducing manual transfers also reduces the work involved in tracking which copy is current.

3. Reviews that can happen alongside production

A campaign serving multiple markets rarely moves through one tidy approval queue. Brand stakeholders, regional teams and other reviewers may need to assess different aspects of the work at the same time.

The workflow needs to accommodate that reality. Reviewers should be able to see the relevant content and provide decisions without asking an editor to stop, create another copy and reconstruct the context in an email.

Connected review and approval processes allow production to continue while stakeholders assess work in parallel. Clear version and approval context helps teams understand which decisions apply to which asset, particularly when adaptations are being produced across markets.

A global campaign, with very little room for delay

The session’s Winter Olympics example brings these pressures into focus. Delivering more than 300 assets across more than 25 markets in 22 days leaves little room for files to sit in transfer queues or decisions to disappear into email threads.

An editor needs to keep working while stakeholders assess content. A regional team needs access to the relevant material without introducing another transfer process. Decisions need to reach the people producing the next version.

Philippe and Steven will use the campaign to examine how connected file access and media workflows support this kind of operation. Attendees will leave with practical patterns for organising the workspace, keeping collaborators working from live files and supporting parallel approvals as the volume of work increases.

Those patterns also apply to a product launch, a seasonal retail campaign or an expanding in-house studio. The pressure may arrive over a quarter rather than 22 days, but teams still need a dependable way to handle more work.

From approved creative to campaign-ready content

Creative approval is a milestone. There can still be work between that approval and a live campaign.

A localised version might be missing a disclaimer. Music rights might cover owned channels but not paid advertising. A finished edit might use export settings that the destination will reject. Finding any of these issues at launch means reopening work the team thought was finished.

Overcast Verify brings those checks into the production-to-activation workflow. Its four validation layers cover:

• Brand: required logos, product shots, end frames and campaign rules.
• Editorial: claims, disclaimers, market-specific wording and destination standards.
• Rights: recorded usage windows, territories, channel permissions and licensed content restrictions.
• Technical: file specifications, audio, captions, VAST and platform requirements.

The result is a structured pass-or-fix verdict showing what was checked and what needs attention. Teams can identify the issue and act on it before the asset reaches a platform, publisher or ad operations queue.

Because Verify is API-first, that verification step can run inside the systems teams already use. An agentic workflow can request a check, use the verdict to determine the next step and route flagged issues for review. Brand and compliance teams define the requirements; the workflow applies those checks consistently as content moves towards distribution.

For creative teams, that means fewer last-minute interruptions. For marketing teams, it provides a clearer view of what is ready to activate. For technology leaders, it offers a verification layer they can connect to existing production and delivery systems.

Built with the partners creative teams rely on

Adobe MAX is a particularly exciting stage for Overcast because Adobe and LucidLink are both key partners. Our work together connects the tools creative teams use every day with the systems that help them deliver at enterprise scale.

Our Adobe integrations connect Overcast with Premiere Pro, Photoshop, Illustrator and After Effects, bringing asset access and connected workflows closer to editing, design and motion production. Teams can keep creating in familiar applications while retaining the organisation and context needed across a wider campaign.

LucidLink provides shared access to large media files, helping distributed teams collaborate without waiting for full downloads or managing repeated transfers. Overcast connects content organisation, review and approvals around that work, while Verify adds automated compliance checks to help prepare assets for activation.

At MAX, we’ll bring those pieces together around the pressures creative teams recognise: more projects, more markets and deadlines that rarely move. We’re also looking forward to hearing what you’re building, where your workflow is holding you back and what you want to make possible next.

Join Overcast and LucidLink at Creative Park

Session: From One Project to 1,000+: How Modern Teams Scale Creative Production [CP6834]
Speakers: Philippe Brodeur, Founder and CEO, Overcast HQ; Steven Niedzielski, Director of Solutions Engineering, Americas, LucidLink
When: Tuesday 10 November 2026, 12:45–1:15pm EST
Format: In-person Creative Park Talk, Adobe MAX, Miami Beach

Add CP6834 to your Adobe MAX schedule, or book a coffee with Philippe to talk about your team’s workflow while we’re in Miami.cast during the event, get in touch here.