Standardisation of video formats will not happen any time soon. Compression, frame-rates, pixels, codecs – working with video is often over-complicated.

New developments in AI mean that many of the mundane technical tasks (like transcoding) can now be automated and optimised. By automating these tasks, video management can be expanded within an organisation to less technical employees creating efficiencies.

AI and machine learning is also being used to analyse video content to allow the automatic development of subtitles, image recognition, compliance and other solutions that make it easier to search and find content.