ProSiebenSat.1 Partners with Overcast to optimize Compliance and Content Delivery

Munich, Germany — 1 Sep, 2025 — ProSiebenSat.1, a leading entertainment and commerce player in the German-speaking region, has selected Overcast HQ, the leading cloud-native video content management platform, as its central compliance solution — streamlining the way agencies deliver advertising content for broadcast approval and regulatory compliance.

This strategic partnership represents an important step in ProSiebenSat.1’s digital transformation journey, aligning cutting-edge technology with a bold vision for operational agility, brand safety, and market responsiveness.

“As part of our ongoing efforts to optimize our workflows, we needed a reliable and agile partner that covers our requirement for infrastructure and innovation ”, said Sebastian Och, Senior Solution Architect at ProSiebenSat.1. “Overcast HQ, built on  AWS, gives us the speed, security, and control to keep pace with a rapidly evolving media landscape.”

Transforming Compliance from Bottleneck to Business Advantage

With Overcast, ProSiebenSat.1 is turning what was once a complex process into a seamless, efficient, and auditable experience—for both internal teams and external agency partners. ProSiebenSat.1 now benefits from a unified platform designed to accelerate content delivery and ensure regulatory peace of mind.

Value Delivered:

• Accelerated Campaign Launches: By simplifying the content submission and approval process, ProSiebenSat.1 can now bring advertising campaigns to air faster—giving brands a competitive edge in timing and execution.

• Operational Efficiency at Scale: Intelligent automation reduces manual overhead, freeing up teams to focus on strategic tasks while maintaining full compliance across every asset.

• Global Collaboration, Seamlessly Enabled: Overcast’s cloud-native infrastructure ensures secure, real-time collaboration across teams and geographies—enhancing transparency and creative alignment.

• Future-Ready Infrastructure: Aligned with ProSiebenSat.1’s broader shift to cloud technologies, the platform delivers the flexibility, scalability, and cost-efficiency needed to support tomorrow’s media workflows today.

“We’re proud to support ProSiebenSat.1’s forward-looking approach to content operations,” said Philippe Brodeur, CEO of Overcast HQ. “Our platform, built on AWS, is designed to empower leading broadcasters and brands with the tools they need to innovate, scale, and lead in a digital-first world.”

This deployment is more than a technology upgrade—it’s a transformational step toward a faster, smarter, and more connected media operation.

Media Contact:

About ProSiebenSat.1

ProSiebenSat.1 is the home of popular entertainment and infotainment and a leading entertainment and commerce player in the German-speaking region. Its Entertainment portfolio is complemented by digital consumer brands in our Commerce & Ventures and Dating & Video segments.

About Overcast

“Overcast HQ is a cloud-native video content platform that uses AI to help enterprise brands find, manage, and publish their high-end video content 10× faster and at significantly lower cost – all with the security and flexibility of a composable cloud solution.”