Research report

In this report, we’ve asked the hard questions to senior marketers and video
asset managers about their video content – it revealed some pretty
eye-opening findings

• Video content usage has increased by 71% in the last five years
• 77% have been forced to reshoot videos due to poor content
  management
• Storage costs are the biggest challenge of managing/storing video content
• Video management is still siloed with almost half of enterprise brands
  (43%) using a single person to manage their content