Marketing Company
by Overcast HQ
Issues
- Managing hundreds of terabytes of storage on premise was unmanageable and expensive.
- Collaborating with major advertisers on Youtube and Vimeo caused serious branding issues.
- Valuable dailies files were lost due to lack of a searchable database.
- Scaling into foreign markets was difficult with multi-format transcodes.
Requirements
- Create an unlimited storage facility based on OPEX to be able to recharge clients.
- Deploy a CMS solution that is white labelled to avoid branding issues.
- Create a searchable database of metadata and comments with all versions of a video.
- Allow for instant formatting into pre-configured formats.
Overcast Solution
- Unlimited storage is standard and can be managed on a project by project basis.
- White labeling the platform is standard.
- Search and Filters work for all metadata including standard fields and comments.
- Preset formats allows less technical account directors to distribute content without assistance.
