Marketing Company

Issues

  • Managing hundreds of terabytes of storage on premise was unmanageable and expensive.
  • Collaborating with major advertisers on Youtube and Vimeo caused serious branding issues.
  • Valuable dailies files were lost due to lack of a searchable database.
  • Scaling into foreign markets was difficult with multi-format transcodes.

Requirements

  • Create an unlimited storage facility based on OPEX to be able to recharge clients.
  • Deploy a CMS solution that is white labelled to avoid branding issues.
  • Create a searchable database of metadata and comments with all versions of a video.
  • Allow for instant formatting into pre-configured formats.

Overcast Solution

  • Unlimited storage is standard and can be managed on a project by project basis.
  • White labeling the platform is standard.
  • Search and Filters work for all metadata including standard fields and comments.
  • Preset formats allows less technical account directors to distribute content without assistance.

Latest Blog Posts

Wow!! Streaming TV Viewing Grows 165% In Q4 2018

Global adoption of streaming TV accelerated with viewing hours up 89% year-over-year, and up 165% in Q4 as compared to Q4 2017. But there was a 7% increase in abandonment across all content worldwide in a year that saw the convergence of heightened viewer expectations and waning patience. That’s according to the State of the Streaming TV Industry 2018 from Conviva.

Creating Content: Personalization Versus Speed

Digital technology has revolutionised the film and video production industries, confining celluloid to a handful of highly-funded Hollywood movies. But more importantly for the business sector, it has democratized video production: now it’s as common for enterprises to make videos as it is for film studios to make movies. However, this is not just the video age, it’s also the era of personalization. But it takes brands, on average, 12 days to get a single piece of content to market.

Stacking Up On SaaS

The digital age has introduced lots of new lingo: tweep, instagramming, fintech, etc. SaaS is one of the fancy new words, but what does it really mean for you and your business? The acronym SaaS stands for Software as a Service, which means subscribing to a cloud-based solution. It facilitates teams to work and collaborate anywhere in the world where they have an internet connection.

The Battle for Eyeballs

Video streaming is booming. When it comes to SVoD, most people think of Netflix. But in recent years Amazon has laid down the gauntlet with its own Prime Instant Video service. Amazon’s ‘Best of Prime’ list for 2018 spotlights what consumers shopped for, watched, listened to, read and played in the last year. The top show they watched on Amazon was ‘The Marvelous Mrs. Maisel’.

The Cutting Edge Of Sports Production Technology

For anyone involved in any aspect of sports production, content creation or distribution, the SVG Summit 2018 is the place to be for the latest in digital sports video technology such as augmented reality, machine learning, workflows, digital ad insertion, security, the impact of 5G, and the business opportunities behind social media platforms.

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