Marketing Company


  • Managing hundreds of terabytes of storage on premise was unmanageable and expensive.
  • Collaborating with major advertisers on Youtube and Vimeo caused serious branding issues.
  • Valuable dailies files were lost due to lack of a searchable database.
  • Scaling into foreign markets was difficult with multi-format transcodes.


  • Create an unlimited storage facility based on OPEX to be able to recharge clients.
  • Deploy a CMS solution that is white labelled to avoid branding issues.
  • Create a searchable database of metadata and comments with all versions of a video.
  • Allow for instant formatting into pre-configured formats.

Overcast Solution

  • Unlimited storage is standard and can be managed on a project by project basis.
  • White labeling the platform is standard.
  • Search and Filters work for all metadata including standard fields and comments.
  • Preset formats allows less technical account directors to distribute content without assistance.

Latest Blog Posts

Businesses Struggle With Digital Workflow – So What’s The Answer?

Big online businesses are terrible at workflow and should stick with what they do best rather than trying to be everything to everyone. Tweet: Businesses Struggle With Digital Workflow – So What’s The Answer? Stick to what you know best There are literally millions of apps out there and many of them are geared towards […]

Semantic Confusion? Cut Through the Bull and Take Charge of Your Video Content

Video files are getting bigger, more complex and more difficult to manage without specialist help.   Depending on the format, an hour of 4k video can be more than a 1TB of content.  That’s 1,000GB. That’s 8 times more than I can store on my laptop. Tweet: Semantic confusion? Cut Through the Bull and Take Charge of […]

5 Reasons Why Collaboration Is Replacing Email

Collaboration software is replacing email. And by that I don’t mean that email will be eliminated (there will always be a role for email) but when it comes to working better and more efficiently collaboration software has the advantage. Here’s why: Tweet: 5 Reasons Why Collaboration Is Replacing Email  Email is the Killer App Let […]

Mixed Reality is the new AR / VR

This is my mixed reality.  It’s a reality that has washed over me without so much as a pause to acknowledge it.  It’s a mixed reality that fuses physical life with digital.  If someone had showed it in a presentation on the Mad Men Series, the brands being pitched would have looked on in disbelief.

127 Facts You Probably Didn’t Know About Video Marketing

Cool infographic about 127 facts you probably didn’t know about video marketing

How to cut BIG COSTS out of BIG VIDEO

Ok – so we all know that millions and billions of people watch videos on Youtube. And we know that more and more people are watching video on Facebook and other social platforms like Twitter and Instagram. But there is so much noise around what we should all be doing to create video that the question remains: how can brands create video cost effectively to reach their audience.

FEATURED: Overcast profiled by The Sunday Business Post

“We’re like an enterprise YouTube. Videos are big, complex files. When YouTube solved video sharing and viewing for the consumer, we were all able to watch video on our PCs and phones,” said Brodeur.

“Search” is the killer app – but it also killed my deal

I had a potential new client turn me down the other day. It’s not the first time and won’t be the last. But of course, as an evangelist and someone selling a product, it is always difficult.

6 Ways A Video Platform Creates Value

For some reason, content creators and the brands they work for think that reviewing video needs to be hard work.

360 Video | 5 Things To Know Before You Start Planning

Learn the 5 biggest challenges of using 360 video in a news setting, and why it makes storytelling hard in 2017. Not for amateurs.

Augmented and Virtual Reality – An Oxymoron, Or A $182billion Promise?

I think AR and VR will have greater longevity. But it won’t happen overnight and it will take a great deal of investment to create the ecosystem to support them. One of the key challenges is around managing the massive files that are created and how the images are stitched together.

How To Win At Video

For men on Madison Avenue and Fleet Street, TV was the easiest business going. The world changed. The world moved on. This is how and how to adapt.

5 Ways That Prove Video Content Can Boost Your Business

Think about it – how often do you come across text on the web that looks like a squashed wet page of a book? And how often do you continue reading when it becomes clear that the site is committing you to an essay?

Video is Great Until You Have to Manage it

Online video companies, marketers and publishers need to stop using duct tape and bubble gum to solve their technical issues around collaboration and transcoding.

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