Marketing Company

Issues

  • Managing hundreds of terabytes of storage on premise was unmanageable and expensive.
  • Collaborating with major advertisers on Youtube and Vimeo caused serious branding issues.
  • Valuable dailies files were lost due to lack of a searchable database.
  • Scaling into foreign markets was difficult with multi-format transcodes.

Requirements

  • Create an unlimited storage facility based on OPEX to be able to recharge clients.
  • Deploy a CMS solution that is white labelled to avoid branding issues.
  • Create a searchable database of metadata and comments with all versions of a video.
  • Allow for instant formatting into pre-configured formats.

Overcast Solution

  • Unlimited storage is standard and can be managed on a project by project basis.
  • White labeling the platform is standard.
  • Search and Filters work for all metadata including standard fields and comments.
  • Preset formats allows less technical account directors to distribute content without assistance.

Latest Blog Posts

We’ve Gone To The Dark Side

We want to make content creation easier for you, your clients and your bosses. And by that we mean that we want you to spend more time being creative and less time fiddling around with technical tasks.

So, we are delighted to announce two improvements to the Overcast HQ platform: annotations and a dark UI.

The Cloud In The Sky Is The Limit

At NAB 2019 and Avid Connect 2019, we rocked Vegas! Well, maybe not in the traditional sense but we rocked it our way since we’re not as famous as Celine Dion (not yet, anyway).

At these two global events in Nevada, we unveiled partnerships with two of the world’s top technology companies: Avid and Amazon Web Services.

8 days, 100+ client meetings — what a buzz!

Roll Up, Roll Up Media, Ents and Tech Enthusiasts!

It’s tech heaven in Nevada this week with two of the key global media, entertainment and technology conferences taking place back-to-back. Las Vegas doesn’t do things by half so it’s the ideal place to host these phenomenal events.

We could feel the excitement among the crowds as soon as our plane landed and we couldn’t wait to get to our stand at Avid Connect to start chatting with other tech enthusiasts.

We’re going to Vegas, baby!

Overcast will be demonstrating their video collaboration platform at NAB Show 2019 and Avid Connect 2019 both in Las Vegas in April.

Wow!! Streaming TV Viewing Grows 165% In Q4 2018

Global adoption of streaming TV accelerated with viewing hours up 89% year-over-year, and up 165% in Q4 as compared to Q4 2017. But there was a 7% increase in abandonment across all content worldwide in a year that saw the convergence of heightened viewer expectations and waning patience. That’s according to the State of the Streaming TV Industry 2018 from Conviva.

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