Europe’s largest broadcaster conference IBC 2017 ended last week with more questions than answers. We are only just scratching the surface of what is going to be a disruptive few years for TV and video production. Tweet: How Cloud Based Digital Asset Management Is Changing Broadcasting => http://bit.ly/2k8nTJ2 IBC 2017 On arrival at IBC, the […]
When executed well, 360 degree images are a great way of demonstrating your company’s practical wisdom, and making the customer feeling better equipped to make a purchasing decision. If you’re a Tour Guide, you could embed a 360 degree image of the Eiffel Tower. If you’re a realtor, you can get more enquiries by shooting great 360 degree images of your properties. If you’re trying to make your brand more friendly and attractive, post to Facebook an image of your staff behind the scenes at your business.
Broadcasters from all over converge on Amsterdam this weekend for the one of the broadcast conferences in the world – the International Broadcast Conference (IBC). And the main theme this year is going to be digital asset management. You could put 10 of them in a room and none of them would say that to you – but it is the underlying truth. It’s all about how to manage digital and media assets in the age of internet connected TV.
In 3 years, 82% of all internet traffic is going to be video. You might think that it is all down to Netflix and Amazon. But you would be wrong. Enterprise now creates more video in a day than Hollywood makes in a year. Here’s our guide to the DOs and DON’Ts of video asset management for Enterprise companies.
There are only 3 words you need to know when it comes to scalable infrastructure: Digital Asset Management. The first step in managing the new content is simply using old technology or “adequate” technology until the concept is proven. The next step is to stand back and think how it will all come together in a scalable workflow. And the final step is to put some industry standards around what you have so that everyone can move in the same direction.
So instead of a single solution, there are many software industries that all support video to some extent. There are digital asset management platforms, media asset management platforms, online video platforms, content management systems, ERP systems, workflow tools, CRM solutions… I could go on, but I think you get the point.
There are a number of really good workflow apps on the market like Teamwork and Slack. They perform their own functions and they integrate with loads of other apps. They try to help platform-agnostic business users to integrate the apps they like and use into a new, more efficient workflow. The promise of saving time or money or both is what motivates business people to try new apps.
So what are you supposed to do if you are relatively new to video yet you know that you want to put video at the heart of your content strategy?
There are 2 options. 1. You take charge of the situation or 2. You let the technology dictate the situation.
This is my mixed reality. It’s a reality that has washed over me without so much as a pause to acknowledge it. It’s a mixed reality that fuses physical life with digital. If someone had showed it in a presentation on the Mad Men Series, the brands being pitched would have looked on in disbelief.
Ok – so we all know that millions and billions of people watch videos on Youtube. And we know that more and more people are watching video on Facebook and other social platforms like Twitter and Instagram. But there is so much noise around what we should all be doing to create video that the question remains: how can brands create video cost effectively to reach their audience.
I think AR and VR will have greater longevity. But it won’t happen overnight and it will take a great deal of investment to create the ecosystem to support them. One of the key challenges is around managing the massive files that are created and how the images are stitched together.
Think about it – how often do you come across text on the web that looks like a squashed wet page of a book? And how often do you continue reading when it becomes clear that the site is committing you to an essay?
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