Enterprise Video Strategy: Scaling and Expanding

enterprise video scaling

Enterprise video strategy: scaling up virtual events 

Live streaming became one of the most popular uses of video during the pandemic as enterprises needed to communicate with external stakeholders and also employees who were working from home. 

In 2022 the popularity of this form of mass communication is not waning at all. In fact, the use cases for enterprises are expanding beyond town halls, product launches and Q&As into more complex external events. The Aragon Research GlobeTM for Enterprise Video, 2022 notes that these need a more advanced workflow, the incorporation of multiple tracks and sponsor areas.

While many event tools do not have integration with enterprise video platforms, Overcast’s MAX Live Streaming has all of the functionality you need and is cloud based so you can scale up to your heart’s content.

Video podcasting on the increase

“Wherever you get your podcasts” is one of the most repeated phrases in media today. In 2022 there are around 2 million active podcasts worldwide (Insider Intelligence) and projections show that by 2028 podcasting will be a $94.88 billion industry (FounderJar).

Therefore, it’s no surprise that video podcasting is on the increase. Use cases include communicating with customers, marketing, sales, and training.

It builds on all of the benefits of audio podcasting (building a community around your brand, regularity of broadcasting, topic-based content). Video forms a more personal connection since viewers can see your face. With YouTube ranking as one of the top social platforms while Facebook adopts a video-first approach, video content enables you to reach a wider audience. 

Enterprises that broadcast video podcasts build up a large library of video files: they need to be able (and facilitate their followers) to search this content quickly and intuitively. 

Overcast’s Max Recognition is the solution. It uses AI and machine learning to identify people, places, events and things in videos and images. 

Scale up your enterprise video ambitions

Aragon Research concludes that, in many cases, video content management and digital asset management (DAM) are overlapping technologies. 

We would be delighted to show you how this tech marriage is the key to an effective enterprise video strategy. Click here to contact us. 

Latest Blog Posts

Video Now Main Form of Content For Enterprises

“Video is now poised to become the main form of content that’s digested in the enterprise. The huge surge in video meetings was the first wave in the shift to the visual enterprise. The second wave that is arriving now and in 2022 is about the need to organise, optimise, and deliver visual content to users.” — Aragon Research Globe for Enterprise Video, 2022.

This demonstrates the need for providers to step forward with innovative technology that enables enterprises to create, manage and distribute video content. The key focus for enterprises is on customer experience and employee engagement.

The Role of Video in Digital Transformation

In 2020 workplaces as we knew them experienced massive unexpected disruption.

Enterprises found themselves faces with a need for rapid digital transformation when the pandemic necessitated employees to work remotely. Suddenly, colleagues and managers were not in the same room to share information or collaborate on team projects.

This led to much upheaval among workforces. However, a magic pill to cure those ills was close at hand: video!

Influencers With A Cause

Social media activism creates opportunities for grassroots movements to evolve and expand. Some of the best-known examples are the Ice Bucket Challenge, #MeToo and Black Lives Matter, which have all involved successful social media movements.

So, how do creators and influencers with a cause go about making a difference?

James Dean was a rebel without a cause, but nowadays social causes are top of mind for creators, according to a study by Adobe.

Does Being A Creator Make You Happy?

The words ‘social media’ and ‘mental health’ are not always happy bedfellows, so it’s a legitimate question to ask, “Does being a creator make you happy?”

It takes time and effort to be create content, distribute it, and build a community, so what impact does all of that effort have on a creator’s mental health?

Adobe’s ‘Creators In The Creator Economy’ global study shows that creative people are happy people!

Creator Economy: Influencers vs Business Owners

To own a creator business or to be an influencer? That is the question! It’s not as profound as “To be or not to be?” nor as difficult a choice as “Daddy or chips?” But it’s a key decision in today’s content-focused world…and the landscape might surprise you.

Adobe’s ‘Creators In The Creator Economy’ global study found that, in the countries surveyed, only about 14% of creators are influencers…while approximately 40% of creators aspire to own their own businesses.

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