127 Facts You Probably Didn’t Know About Video Marketing
by Overcast HQ
Special thanks to the team at Website Builder for this awesome infographic.
Latest Blog Posts
8 Principles of Video Content-as-a Service
by Philippe Brodeur
Digital transformation is the integration of digital technologies into all areas of a business, fundamentally changing how that business works. Video is core to digital transformation. It changes the status quo when it comes to communicating internally with staff and externally with partners and customers. Video Content-as-a-Service (VCaaS) makes video accessible to all. It reduces […]
Coronavirus Business Continuity Plan
by Philippe Brodeur
Dear Friends of Overcast HQ We are living in unusual times. The coronavirus pandemic is impacting everyone – from city to city and country to country. We know that you rely on Overcast HQ to provide digital content to your staff, clients and audiences and we wanted to share with you how we are ensuring […]
Video Content-as-a-Service (VCaaS): The Key To Digital Video Transformation
by Fiona Ashe
Businesses need to keep changing and innovating in order to be competitive. Such transformation in the digital age involves the integration of digital technologies into all areas of an enterprise, fundamentally changing how that business works.
Video is one such fundamental: it provides many opportunities to improve how you communicate internally with staff and externally with partners and clients. But, even with the democratization of video, it’s still expensive and time-consuming. So how can you future-proof your processes while enabling both speed and scale?
Video Content-as-a-Service (VCaaS): Manage Video Content Better
by Fiona Ashe
In 2018, the global Enterprise Video market size was US$3.68 billion and it is expected to reach US$10.4 billion by the end of 2025 (MarketWatch). Staggering, eh?
When teams in an organisation produce video content (and it really doesn’t matter how much), they need to be able to easily access it, re-use it, collaborate on it, and share it on various platforms in different formats. But video content is complex so existing content management systems don’t cope with it well and can be very problematic when you want to scale your operations.
Exercising Your Inner Hollywood: How Video Content-as-a-Service Helps Organisations Scale
by Fiona Ashe
The explosion in video creation and distribution brings significant challenges in terms of managing it, including storage, collaboration, encoding formats, file size, duplication, distribution, integration and scalability.
The answer to all of the above — and the secret that will save you from major headaches — is VCaaS: Video Content-as-a-Service. In this blog, we look at what VCaaS is and how it can solve your problems.