127 Facts You Probably Didn’t Know About Video Marketing

Overcast will be demonstrating their video collaboration platform at NAB Show 2019 and Avid Connect 2019 both in Las Vegas in April.

Global adoption of streaming TV accelerated with viewing hours up 89% year-over-year, and up 165% in Q4 as compared to Q4 2017. But there was a 7% increase in abandonment across all content worldwide in a year that saw the convergence of heightened viewer expectations and waning patience. That’s according to the State of the Streaming TV Industry 2018 from Conviva.

Digital technology has revolutionised the film and video production industries, confining celluloid to a handful of highly-funded Hollywood movies. But more importantly for the business sector, it has democratized video production: now it’s as common for enterprises to make videos as it is for film studios to make movies. However, this is not just the video age, it’s also the era of personalization. But it takes brands, on average, 12 days to get a single piece of content to market.

The digital age has introduced lots of new lingo: tweep, instagramming, fintech, etc. SaaS is one of the fancy new words, but what does it really mean for you and your business? The acronym SaaS stands for Software as a Service, which means subscribing to a cloud-based solution. It facilitates teams to work and collaborate anywhere in the world where they have an internet connection.

Video streaming is booming. When it comes to SVoD, most people think of Netflix. But in recent years Amazon has laid down the gauntlet with its own Prime Instant Video service. Amazon’s ‘Best of Prime’ list for 2018 spotlights what consumers shopped for, watched, listened to, read and played in the last year. The top show they watched on Amazon was ‘The Marvelous Mrs. Maisel’.