By 2021, 90% of global organisations will rely on system integrators, agencies and channel partners to design, build and implement their digital strategies. Currently, less than 1% of eCommerce sites are video enabled whereas virtually all social is now video.
Standardisation of video formats will not happen any time soon. Compression, frame-rates, pixels, codecs – working with video is often over-complicated.
New developments in AI mean that many of the mundane technical tasks (like transcoding) can now be automated and optimised. By automating these tasks, video management can be expanded within an organisation to less technical employees creating efficiencies.
AI and machine learning is also being used to analyse video content to allow the automatic development of subtitles, image recognition, compliance and other solutions that make it easier to search and find content.
Developers are able to access APIs or services that allow them to maintain a “single point of truth” for the content while making it possible to easily develop new channels of distribution.
Business users have easy access to a “single pain of glass” that allows them to easily manage content across multiple channels without needing specialist training or audio-visual qualifications.
Content is distributed everywhere, by multiple types of organisations and for multiple reasons. The number of channels, devices and methods of using video is expanding rapidly.
Content management solutions need to support all “tier 2” customer interactions including:
Content management is changing daily. It is no longer possible for organisations to manage large monolithic infrastructures along with siloed services – it’s simply not scalable.
To future-proof your technology roadmap, new infrastructures should be cloud-native, API-orientated solutions that orchestrate micro-services and are able to be containerised on-premise.
The separation of content from the presentation layer is key – it means with APIs you can deliver the same content to multiple platforms without duplication.
You may already have a DAM (digital asset management platform), a MAM (media asset management platform) a PAM (production asset management platform) a CMS (content management system) an ECM (enterprise content management system) or another 3-letter acronym. And the thought of bringing on new technology fills you with dread.
But what if:
Video content created by organisations is normally subject to commercial objectives (studio movies, product descriptions, advertising, etc) and/or privacy regulation (CCTV, HR, training, safety, etc).
Content should be secured on-premise, in the cloud, and in transit. Audit logs should allow content owners to track the details of content lifecycles.
(Note: more than 1 billion personal medical images and videos were made public last year)
Creating professional video content is complex. From a 1-minute product video to a 2-hour movie, there is one workflow that is core to creation and often forgotten – collaboration, review and approvals.
Collaborating on content was traditionally done in an edit suite with an editor. That is no longer the case. It can now be done remotely – even on a smartphone – making it possible to accelerate the production process.
(Note: on average, a one-minute professional video takes 12 days to get to market – Adobe