Vodafone Ireland launched TV services in Ireland in 2016. where they have
more than 100 channels. Vodafone has a centralised TV headend for all of Europe based in Portugal – all channels are delivered via a single location. As the TV service matured, so did the need for the broadcasters to supply video assets to the IPTV department as well as sales, social, brand, corporate communications and others could use domestically. On top of that, the various departments in need of video assets had limited video management and editing skills and needed a platform that could be used by a variety of skill levels.
Overcast’s Content-as-a-Service platform provided a video asset management solution that could be used out of the box. The variable user types allowed managers to give variable permissions to internal office users as well as external users in Portugal or the broadcasters.
A clipping solution was developed to allow internal teams to access snippets
of content that could be used for promotions and previews. And later a smooth streaming solution to the set-top boxes allowed local teams to create barker and promotional channels that could be streamed locally.
The results were significant. Firstly, a reduction in the cost of outsourcing
to content to editors and post-production houses allowed them to make more content and get it to market faster.
By allowing the broadcasters to upload content to the platform, the IPTV team was able to significantly reduce the time it took to import content by hard drive.
By allowing the team to start small and scale the operation, it was possible
to develop a proof of concept and understand the ongoing costs in relation to scale as the project actually began to scale.
The explosion in video creation and distribution brings significant challenges in terms of managing it, including storage, collaboration, encoding formats, file size, duplication, distribution, integration and scalability.
The answer to all of the above — and the secret that will save you from major headaches — is VCaaS: Video Content-as-a-Service. In this blog, we look at what VCaaS is and how it can solve your problems.
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As the use of video in business continues to increase, enterprises need to have a growth strategy in mind in addition to fulfilling their current needs. So, they need to look for a platform that provides extensive management capabilities to streamline their process, combined with the facility to scale up video production in the future. The Aragon Research Globe for Enterprise Video 2019 identifies the key capabilities of a DAM identified in this blog post as essential.
The Netflix generation is consuming media almost incessantly during their leisure time and they expect the same user experience from media delivery at work. The content must be compelling, it must be ‘of the moment’, and it must be effortless to access. So UX is critical. Companies that are publishing content, whether that’s podcasts or videos, need to ensure the platform they choose to deliver it provides a streamlined experience.
Live event capture is one of big trends now, whether it’s a town hall meeting, a university lecture or a corporate event.
Enterprise video is proving to be a critical asset to the digital enterprise and is on a collision course with digital asset management — that’s one of the key findings of the Aragon Research Globe for Enterprise Video 2019.
Video is proving its value to the enterprise in nearly every department and every use case. However, many enterprises are still struggling to make the shift. But with video use continuing to expand and more devices capable of capturing video, there’s an increased demand to manage video.